[DECODED] Three-Party Commerce: Trust in the Age of Agents

In this episode of Decoded, Phillip and Lindsay discuss three-party commerce trust in the age of agents with Sharon Gee from Commerce. They explore the psychological factors behind consumers trusting AI recommendations over human ones, especially among Gen Z and Millennials. Sharon emphasizes the importance of data quality and availability for merchants to succeed in this new AI-mediated landscape, where "data is the storefront" and "the consumer is the channel." The conversation covers the shift from channel management to model management, the role of AI in personalizing shopping experiences, and the need for brands to adapt to agentic commerce by optimizing for both human and AI interactions. They also touch on the generational adoption of AI, the collapsing of the traditional marketing funnel, and the future evolution of the relationship between consumers, AI platforms, and brands.