The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Sam Lee from Trivium about the evolution of video advertising, particularly within the Amazon ecosystem. They discuss the importance of tailoring video content to specific audiences and platforms, such as Sponsored Brands, Amazon DSP, and strea...
In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Mike Danford from Adverio about seven often-overlooked tools within Amazon Seller Central that can provide immediate value to sellers. They discuss the Search Query Performance report and how to analyze it for actionable insights, SKU Economics...
In this episode of The PPC Den Podcast, Michael Erickson-Facchin discusses campaign structure in Amazon advertising, emphasizing the importance of organizing keywords, targets, and products into effective campaigns. He introduces a checklist available in the video description to help assess and improve campaign structu...
In this episode of The PPC Den Podcast, Michael Erickson Facchin hosts Sean Stone to discuss effective Amazon advertising strategies for 2025. They address the summer sales slowdown and emphasize the importance of increasing velocity when competitors relax. Sean shares four key strategies: combining deals with PPC to i...
In this episode of The PPC Den podcast, Michael Erickson Facchin discusses six key principles for structuring Amazon PPC campaigns effectively. These principles include finding the right level of segmentation (the Goldilocks principle), understanding that campaign structure is iterative and never perfect (the race car ...
In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Mina Elias about Amazon business fundamentals. Mina emphasizes the importance of building the best brand possible by focusing on superior product-market fit, optimizing product pages, and maximizing visibility through PPC campaigns. He outlines...
This podcast episode focuses on how Amazon sellers can prepare for and capitalize on Prime Day. The speakers analyze data from previous Prime Days, comparing it to normal sales periods in July to highlight key trends in clicks, sales, ad spend, ACoS, CPC, and conversion rates. Recommendations include increasing budgets...
In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Emma Schermer Tamir from Marketing by Emma about optimizing Amazon product pages for both discoverability and conversion in the age of AI. They discuss the shift towards natural language searches and the increasing importance of providing clear...
In The PPC Den podcast, Michael Tejeda discusses Amazon advertising strategies amidst concerns about tariffs and softening consumer spending. He advises against cutting ad budgets, emphasizing the importance of maintaining organic rankings and sales velocity. Tejeda explains the negative spiral that can occur when PPC ...
In this episode of the PPC Den podcast, Michael Erickson Facchin interviews Blair Forrest from AMZPrep about inventory management, 3PL logistics, and navigating the complexities of shipping in the current global landscape. Blair shares insights into how big brands are dealing with tariffs, discussing strategies such as...
In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Francis Leger, a serial entrepreneur, about his experiences in business, vendor relationships, and strategies for scaling e-commerce brands. Francis shares insights from his diverse background, including his time as a chef and bonsai enthusiast...
In this episode of The PPC Den podcast, the speaker discusses the importance of shifting ad spend from non-converting to converting keywords in Amazon PPC campaigns to improve ACOS (Advertising Cost of Sales). The speaker emphasizes that a high ACOS is usually due to excessive ad spend on non-converting keywords rather...
In The PPC Den podcast, Michael Erickson Facchin and Brent Zahradnik from AMZPathfinder discuss how to identify Amazon products that generate sales without ad spend, emphasizing the importance of "traffic sculpting" to optimize advertising efforts. They detail how to use Amazon reports and tools like ChatGPT to compare...
In this episode of The PPC Den, Mike from AtBadger discusses the concept of a negative keyword reset in Amazon PPC. He emphasizes the importance of negative keywords for efficient ad spending and low ACoS, but suggests strategically removing them periodically. This is because a product's strength, market conditions, an...
This episode explores the nuances of evaluating vCPM (viewable cost per thousand impressions) campaigns on Amazon, contrasting them with traditional CPC (cost per click) models. It highlights a critical distinction: vCPM campaigns report sales based on both clicks and views, unlike CPC, which is purely click-attributed...
This episode explores the misconceptions surrounding TACoS (Total Advertising Cost of Sales) within the Amazon ecosystem, emphasizing its nature as a business ratio rather than a pure PPC metric. Against the backdrop of ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sales), the discussion clarifies that TACoS ...
This episode explores the psychological aspects of Amazon PPC management, drawing parallels between financial investment strategies and Amazon advertising decisions. Against the backdrop of two contrasting approaches to managing search terms with clicks but no orders (reducing bids vs. increasing bids), the speaker in...
This episode explores effective keyword strategies for Amazon product ranking, focusing on identifying "rankable" keywords where a product can achieve top-five organic placement through advertising and promotions. Against the backdrop of many sellers aiming for unrealistic ranking goals, the hosts introduce the concep...
This episode explores sneaky default settings within Amazon advertising campaigns that can negatively impact performance and drain budgets. Against the backdrop of the ever-evolving Amazon advertising landscape, the hosts discuss several instances where seemingly innocuous default settings, such as automatically inclu...
This episode explores the problem of non-converting ad spend in Amazon marketing campaigns, focusing on a technique called N-Gram Laddering to optimize ad performance. Against the backdrop of high percentages of non-converting spend (e.g., 50-70%), the host introduces N-grams as a method to analyze search terms with l...
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