The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
The podcast explores how to effectively train PPC managers, particularly within the Amazon ecosystem, emphasizing the importance of mindset alongside technical skills. It highlights that successful PPC management requires understanding business goals and adapting strategies accordingly, rather than merely executing mec...
In The PPC Den podcast, Michael Erickson Facchin interviews Dan Head from AMZElite about Amazon advertising strategies. Dan shares his full-funnel approach, balancing creative elements with PPC techniques, and emphasizes the importance of N-gram analysis and ACOS Power Ratio. They discuss how to use N-gram analysis to ...
In The PPC Den Podcast, Michael Erickson Facchin interviews Priscilla Wagner about advanced bid optimization strategies for Amazon PPC. Priscilla shares her journey from manual bid adjustments to developing a sophisticated Excel-based system that uses dynamic, moving targets based on various factors like keyword perfor...
Caroline, who left her CFO position to sell luxury tiny homes on Amazon, seeks help from Michael Erickson Facchin, an expert in Amazon PPC (Pay-Per-Click) advertising. Caroline has invested significantly in her business and is struggling with high advertising costs and poor sales results from her current agency. Michae...
In this episode of the PPC Den podcast, Michael Erickson Facchin discusses a mindset and process for growing sales on Amazon, using the analogy of climbing a ladder where each rung represents a competitor's sales rank. He emphasizes the 80-20 rule, where a small percentage of top products account for the majority of sa...
In this episode of The PPC Den podcast, co-hosts Michael Erickson Facchin and Steve Patenaude adopt a "CSI Miami" theme to investigate five "crime scenes" within Amazon advertising accounts. They discuss real-world scenarios where PPC performance was affected by factors outside the direct PPC campaigns, such as subscri...
In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Sean Stone about strategies to maximize Amazon sales during Q4. Sean highlights the importance of Amazon Marketing Cloud (AMC) audiences, particularly "high intent to purchase" for established brands and "clicks but did not purchase" for newer ...
In this episode of The PPC Den, Michael Erickson Facchin interviews Josh from AmpliCell about Amazon Accelerate and the increasing role of AI in Amazon advertising. They discuss the shift towards creative freedom in ads, comparing it to Meta and Google Ads, and explore Amazon's AI Creative Studio, which generates video...
In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Maryna from Ad Badger about using Amazon search query data to improve revenue and profits. Maryna emphasizes the importance of search query data for understanding customer voice and market demand, which isn't available in other Amazon reports. ...
In this episode of The PPC Den podcast, Michael Erickson Facchin discusses how to use Amazon's Product Opportunity Explorer to analyze market trends and diagnose performance issues in PPC accounts. He shares a story from the Core Community forum about a seller experiencing increased customer acquisition costs and risin...
In this episode of The PPC Den podcast, Michael Erickson Facchin explains how to audit Amazon PPC using bulk files to improve account management and performance. He emphasizes that auditing is a continuous process of observation, fixing, and monitoring, tailored to specific business goals like ranking, profit, or launc...
In The PPC Den podcast, Michael Erickson Facchin interviews Shane White from Noble Partners about Amazon PPC strategies. They discuss AI video generation for ads, emphasizing the use of keywords for micro-testing and the potential for PPC marketers to create effective video ads. The conversation shifts to launching pro...
In The PPC Den podcast, Michael Erickson Facchin interviews Gonza Martinez about his recent acquisition of an Amazon brand and his approach to its PPC strategy. Gonza emphasizes the importance of viewing PPC as "traffic and conversion," highlighting that many small to medium-sized brands under-manage their Amazon PPC, ...
In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Clifford Donovan from Pilot House Digital about five key strategies for gaining a competitive edge in Amazon PPC. They discuss the limitations of Amazon Marketing Cloud (AMC) audiences, the complexities of product targeting placements, the resu...
In this episode of the PPC Den podcast, Michael Erickson Facchin and Olena Shmaiun discuss the common misconception that a lower Total ACOS (Advertising Cost of Sales) always equates to higher profitability for Amazon sellers. They explain that focusing solely on reducing Total ACOS can be detrimental, as it doesn't ac...
In this episode of The PPC Den Podcast, Michael Erickson Facchin discusses using bulk files in Amazon Advertising to create "save states" for PPC campaigns, particularly for peak tentpole days like Black Friday and Cyber Monday. He explains how to download a bulk file containing all campaign settings, make desired chan...
The podcast episode discusses Amazon PPC strategies, specifically focusing on B2B placements and their potential benefits. Michael and Clément analyze data from business reports and bulk files, highlighting the higher conversion rates and lower ACOS associated with B2B customers. They explore methods for targeting B2B ...
In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Mike Danford about branded spend on Amazon. They discuss how to analyze branded spend data, use negative keywords, and sculpt broad and auto-type campaigns to capture competitor impressions cost-effectively. Mike shares his experiences with cli...
In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Mansour Norouzi from Incrementum Digital about 12 free Amazon features that brands should be using to improve their conversion rates, boost traffic, and increase sales. They discuss virtual bundles, Amazon posts, brand stories, brand profiles, ...
Follow this podcast in Podwise
Sign in to get AI summaries, transcripts and mind maps for any episode, including new ones.
