The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
This episode explores the initial steps into utilizing Amazon Marketing Cloud (AMC) for enhanced Amazon advertising. Against the backdrop of a discussion on agency building and client management, the conversation pivots to AMC, described as a vast database integrating data from various Amazon sources. More significan...
This episode explores the use of Amazon's Product Opportunity Explorer tool for product research and market analysis. Against the backdrop of a discussion on internal versus external locus of control in business, the host interviews Mike Frekey, who demonstrates the tool's capabilities. More significantly, the conver...
This episode explores the evolving challenges and strategies for achieving profitability in Amazon advertising. Against the backdrop of rising CPCs and increased competition, the conversation highlights the shift from solely focusing on ROAS to a more comprehensive profit-minded approach. More significantly, the discu...
This episode explores Amazon's new Conversion Paths feature within its advertising console, providing a primer on conversion pathing or attribution modeling. Against this backdrop, the host interviews Mansour from Incrementum Digital, who explains that Conversion Paths reveals customer touchpoints with ads, showing ho...
This episode explores the challenges of analyzing Amazon PPC data to improve marketing effectiveness. The host, Michael Erickson Facchin, highlights a common problem: interpreting account-level metrics like ACoS (Advertising Cost of Sale) and spend changes without understanding their granular origins. More significan...
This episode explores the evolution of Amazon PPC keyword management strategies, revisiting a 2018 method called "Research, Peel, Stick, and Block" (RPSB). Against the backdrop of significantly increased CPCs since 2018, the hosts discuss how the original RPSB approach—relying heavily on auto campaigns for keyword dis...
This episode explores common challenges and effective strategies for optimizing Amazon PPC campaigns. Against the backdrop of declining ad performance, the host interviews Mina Elias, an Amazon seller and agency owner, to uncover typical pitfalls. More significantly, Mina introduces a macro-level diagnostic approach,...
This episode explores Ngram optimization within Amazon advertising, addressing the challenge of managing numerous low-click search terms. Against the backdrop of the common problem of high non-converting spend in Amazon PPC campaigns, the hosts discuss Ngram analysis as a solution to aggregate data from low-click keyw...
This podcast episode focuses on three Amazon PPC optimization strategies. The speaker introduces and explains each optimization: tracking full business SKU economics for better budget and ACoS control; analyzing non-converting ad spend to identify and eliminate unprofitable keywords; and leveraging organic search dat...
This podcast episode discusses building a successful Amazon business by focusing on key operational areas. The hosts use the Avengers as a metaphor, assigning each team member (PPC, SEO, design, etc.) to a specific Avenger based on their skills and responsibilities. They emphasize the interconnectedness of these area...
This interview podcast episode of "The PPC Den" focuses on Amazon advertising placements and optimization strategies. The host interviews Mike from Adverio, discussing the complexities of Amazon's placement settings (top-of-search, rest-of-search, product page) and how to effectively utilize them. Mike details his st...
This interview podcast episode of "The PPC Den" features Michael Erickson Facchin interviewing Mina Elias about expanding beyond Amazon advertising to TikTok Shop. The conversation begins with a discussion of Mina's upcoming move to Miami and then delves into Mina's experience using TikTok Shop, including strategies f...
This monologue podcast, hosted by Michael Erickson Facchin, focuses on strategies for reducing non-converting ad spend on Amazon PPC. The episode begins by highlighting the significant financial impact of non-converting clicks, using real-world examples of accounts with high percentages of wasted ad spend despite seem...
In this podcast episode, the focus is on how to speed up Amazon listing optimization using AI. The hosts address the hassles of updating listings manually and introduce a custom GPT tool that simplifies this task. They share four main ways the tool can be utilized: creating new listings, utilizing search term data, out...
In this podcast episode, the hosts dive into Amazon marketing strategies for 2025, exploring three crucial areas. They begin with enhanced measurement and analytics through Amazon Marketing Cloud (AMC), then move on to the use of AI for creative and optimization, and finally discuss ways to refine traditional ad types ...
In this heartfelt holiday episode, Michael Erickson Facchin from Ad Badger extends his thanks to listeners for their support throughout 2024. He appreciates their ongoing engagement with the podcast since 2017 and looks ahead to another year of guiding them through the challenges of Amazon advertising. Wishing everyone...
In this podcast episode, we explore eleven essential elements to remove from your Amazon product listing to boost conversion rates and prevent account issues. As Amazon's guidelines change and AI grows more advanced, it's vital to refresh your listing optimization strategies. Key updates include eliminating satisfactio...
In this podcast episode, the focus is on optimizing Amazon PPC bids, particularly through understanding the importance of setting minimum and maximum bids. The speaker shares basic strategies to enhance ACoS (Advertising Cost of Sales) by examining key metrics such as revenue per click (RPC) and cost per click (CPC). H...
In this podcast episode, Emma Shermer Tamir from Marketing by Emma dives into the topic of optimizing Amazon product listings. She discusses how Amazon marketing has evolved, moving away from outdated practices like keyword stuffing to a more comprehensive strategy that emphasizes brand development, engaging copy, and ...
In this podcast episode, the hosts present a laid-back approach to maximizing Amazon PPC campaigns for Black Friday, even if you haven't prepared in advance. They recommend steering clear of delayed Ad Console data and instead using real-time Business Reports to track sales. The hosts suggest boosting budgets for high-...
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