The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
In this podcast episode, the focus is on how to effectively use Amazon Marketing Cloud (AMC) for attribution modeling. While AMC provides various models—like first-click, last-click, and blended—the main point is to leverage data strategically rather than just collecting it. The conversation highlights the need to prio...
In this podcast episode, the hosts delve into the effects of Amazon's newly introduced inbound placement fees on sellers. Starting in March 2024, these fees require sellers to pay for Amazon's distribution of their inventory across various warehouses to improve shipping times. The discussion highlights the challenges o...
In this podcast episode, the speaker shares effective strategies for optimizing Amazon PPC bids and budgets during the bustling Q4 sales season. They outline three key approaches: the "all gas, no brakes" method, which takes an aggressive stance across the board; a profit-focused strategy that maintains bids while capi...
In this podcast episode, we explore the vital practice of Amazon PPC audits, emphasizing their customized approach to meet individual client needs. Noemi discusses the importance of regular audits, comparing them to health checkups that help prevent issues before they occur. She shares valuable tips on optimizing succe...
In this podcast episode, the hosts explore the evolving world of video advertising on Amazon, emphasizing how creative strategies have shifted from costly traditional methods to innovative, AI-powered solutions. They address the challenges posed by growing competition and ad fatigue, highlighting the importance of high...
In this lively episode of The PPC Den Podcast, host Michael Erickson Facchin warmly welcomes his dedicated listeners, affectionately called "Badger Nation." He expresses his heartfelt gratitude while highlighting the podcast's mission to improve Amazon PPC strategies. As he acknowledges the efforts of the production te...
In this podcast episode, the hosts explore the changing landscape of Amazon PPC in 2024, stressing the importance of a profit-driven strategy rather than just chasing market share. They share case studies and expert insights that shed light on the challenges of balancing revenue growth with profitability. The discussio...
In this podcast episode, we explore the September 2024 ACOS weather report, shedding light on a tough month marked by low advertising costs yet declining revenue and conversion rates. By breaking down key metrics like ACOS, cost per click, revenue per click, and conversion rates for sponsored products, we highlight the...
This podcast episode emphasizes the importance of building a sustainable Amazon business by diversifying marketing strategies, especially in light of rising costs per click (CPC) on Amazon. Hosts Michael Erickson Facchin and Ryan Hofacre explore key factors influencing Amazon's ranking algorithm, underscoring how selle...
This podcast episode delves into evergreen campaign strategies for Amazon ads, featuring Naomi, an experienced seller and agency owner who shares valuable insights on optimizing advertising efforts. By introducing her mental models, Naomi emphasizes the necessity of understanding various campaign tactics such as "Prote...
This podcast episode explores the crucial yet often overlooked issue of wasted spend in Amazon PPC, emphasizing the importance of tracking non-converting spend—search terms that generate clicks without resulting in orders. The speaker provides a step-by-step guide on how to track this data effectively and analyze its s...
This podcast episode delves into the intricacies of Amazon brand management through an engaging interview with Brady, a brand manager at AmpliCell, covering various aspects such as the importance of cultural fit in hiring, the balance between SOPs and creativity, the need for a well-defined advertising strategy, and th...
This podcast episode humorously navigates the complexities of managing PPC campaigns from a distance, specifically during a summer vacation in Barcelona, while offering crucial insights on effectively monitoring metrics and utilizing tools like the "Mars Report" for streamlined decision-making. By focusing on key perfo...
This podcast episode features Michael's fascinating journey from a biology teacher to a digital marketing leader, underscoring the significance of empathy, communication, and foundational understanding within the industry. Through his experiences, he highlights the challenges of transitioning from service-based models ...
This podcast episode presents an insightful discussion with Jeremy, a successful Amazon seller, who champions a holistic approach to Amazon success, encompassing strategic marketing, mentorship, and mastery of search terms and rankings. Fueled by his Kickstarter experience, Jeremy emphasizes the shift from basic tactic...
This podcast episode introduces the SKU Economics Report, a transformative tool for Amazon sellers that facilitates in-depth profitability analysis by providing crucial insights into costs and fees at the SKU level, ultimately enabling sellers to make informed decisions and optimize their advertising strategies for gre...
This podcast episode addresses the critical issue of wasted spend in Amazon PPC, using the illustrative case of an Amazon seller named John to underscore the significance of effectively managing advertising expenses. It emphasizes the nuanced distinction between non-converting spend and truly wasted spend, exploring cr...
This podcast episode emphasizes the critical importance of conversion rate for Amazon sellers, arguing that even minor improvements in this metric can lead to substantial sales growth. The hosts delve into various aspects of conversion rate optimization, including practical strategies for listing improvements, the impa...
This podcast episode features an engaging dialogue with Mike Frekey, a distinguished Amazon marketing expert, who shares invaluable insights on the challenges of scaling knowledge within companies and emphasizes the critical role of communication, talent investment, and technology in fostering effective Amazon marketin...
This podcast episode highlights the importance of understanding the reasons behind sales fluctuations for Amazon sellers, advocating for a data-driven approach to problem-solving rather than emotional reactions. The hosts, Michael and Mansour, provide insights into utilizing Amazon's tools to analyze market trends, tra...
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