The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
This podcast episode discusses the importance of analyzing market trends and data in order to make informed decisions for optimizing Amazon marketing campaigns. It emphasizes the need to consider market conditions, evaluate advertising strategies, and collect data to understand the performance and growth of a brand. Th...
This podcast episode explores the importance of negative keyword management in Amazon PPC campaigns. Low ACOS accounts, which have a low Advertising Cost of Sales, were found to have a high number of negative keywords and negative targets. The use of negative keyword management helps optimize PPC campaigns and improve ...
This podcast episode explores the importance of balancing creativity and technical expertise to achieve success on Amazon. It discusses the shift from PPC growth hacks to full-service agency capabilities, emphasizing collaboration and specialization within a pod structure. Effective communication and collaboration amon...
This podcast episode explores the importance of product images in driving convertibility on Amazon. The hosts analyze various aspects of product images such as brand recognition, design, positioning, context, and customer avatars. They emphasize the need for clean and compelling images that stand out among competitors....
This podcast episode explores various topics such as the debate over the best pizza in New York, the significance of understanding the founder's perspective in using software like Amazon, the ideal shopper experience on Amazon, the challenges faced by sellers of premium products, concerns of parents about buying produc...
This podcast episode explores the significance of forecasting and approximating campaign outcomes before launching an Amazon PPC campaign. The hosts discuss the importance of visualizing different numbers and outcomes, keyword planning for advertising budgets, the process of setting up pre-approximations, options for k...
This podcast episode explores the importance of analytics in effectively managing Amazon advertising campaigns. The speakers discuss the significance of competitive positional awareness, the value of combining data sets, and the need for congruency between different reports. They highlight the role of keywords, product...
This podcast episode explores the various tools and strategies available within Seller Central on Amazon. The episode covers topics such as analyzing search query performance, managing inventory, identifying product opportunities, market basket analysis, brand reputation management, brand tailored promotions, influence...
This podcast episode emphasizes the importance of taking a holistic approach to Amazon advertising and not getting too caught up in individual tips. The hosts discuss their experiences transitioning from focusing on tips to developing real marketing prowess, highlighting the need to understand Amazon's role within the ...
This podcast episode explores the importance of forecasting in Amazon advertising and its impact on brand success. The hosts and guest emphasize the need for accurate forecasting to set goals, allocate budgets, and make informed decisions in a rapidly changing digital landscape. They discuss tools like the Product Oppo...
This podcast episode explores the importance of tracking keyword rank and optimizing PPC campaigns in order to improve organic sales and rankings on Amazon. It discusses the challenges faced by marketers and the need for troubleshooting when strategies don't yield expected results. The conversation emphasizes the value...
This podcast episode discusses the behavior of broad match in Amazon advertising, including its benefits and potential drawbacks. It also explores the concept of broad match types, such as modified broad match and phrase match, and explains how they can be used to target specific keywords and prevent ads from appearing...
This podcast episode explores the reasons why most Amazon marketing relationships fail and how Adam and Clement have managed to avoid these pitfalls. They emphasize the importance of aligning goals, having open discussions, and finding middle ground. The episode also discusses the internal process of setting goals and ...
This podcast episode explores the significance of inventory performance and the inventory performance index (IPI) score on Amazon. Managing inventory factors such as excess inventory, sell-through rate, and stranded inventory is crucial for sellers to improve their chances of ranking higher and maximizing sales on the ...
This podcast episode explores various topics related to Amazon advertising, including building an in-house team, working with contractors or agencies, and using software. It emphasizes the increasing complexity of Amazon advertising and the importance of understanding the context and fundamentals of successful manageme...
This podcast episode explores JungleScout's Million Dollar Case Study, a project that aims to demonstrate the feasibility of launching a successful Amazon private label product within a short timeframe. The case study provides insights into the product launch process and highlights the potential of Amazon as a platform...
This podcast episode explores the importance of considering lifetime value and repeat purchases when setting advertising targets on Amazon. The hosts highlight the potential for customers to make multiple purchases over their lifetime and emphasize the need to adjust ACOS (advertising cost of sales) goals accordingly. ...
This podcast episode explores the latest updates and trends in Amazon advertising, focusing on sponsored brands, custom images, and vertical video. The speakers emphasize the importance of staying informed about these updates and the potential benefits they offer for marketers. They also discuss the challenges and oppo...
This podcast episode explores the initial challenges and overwhelming options faced when launching an Amazon sponsored product campaign. The hosts share their experiences, walk through the advertising console, and provide insights into the terminology, settings, and strategies for creating new campaigns. They discuss t...
This podcast episode explores the relevance of N-Gram Analysis in Amazon PPC advertising. Host Michael Erickson Facchin shares his expertise on how to perform N-Gram Analysis effectively, emphasizing the importance of understanding keywords and search terms in optimizing campaigns. The episode discusses the significanc...
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