How to Use Broad Match and Modified Broad Match on Amazon?

This podcast episode discusses the behavior of broad match in Amazon advertising, including its benefits and potential drawbacks. It also explores the concept of broad match types, such as modified broad match and phrase match, and explains how they can be used to target specific keywords and prevent ads from appearing for unrelated searches. The episode also covers recent changes to phrase match keywords in Google Ads and provides tips for optimizing Amazon PPC campaigns. The importance of thorough search term analysis and the need to constantly monitor and adjust keyword performance are emphasized.