Managing Amazon Ads in Tough Times to Protect Your Organic Sales

In The PPC Den podcast, Michael Tejeda discusses Amazon advertising strategies amidst concerns about tariffs and softening consumer spending. He advises against cutting ad budgets, emphasizing the importance of maintaining organic rankings and sales velocity. Tejeda explains the negative spiral that can occur when PPC is reduced, leading to decreased visibility and sales. He shares a success story where a client increased ad spend, resulting in higher sales and improved profitability, and also highlights the importance of keyword clustering and budget optimization for effective Amazon PPC management.