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Exit Five · Business

The Exit Five Podcast

The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com

Episodes

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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț

31 Jul 2025
56m
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In this episode of the B2B Marketing podcast, Dave Gerhardt interviews Andre Țiț, Product Marketing Lead at Ahrefs, about the evolving landscape of SEO and the impact of AI search. Andre shares insights on how traditional SEO metrics are becoming less relevant, emphasizing the importance of brand awareness and mentions...

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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio

28 Jul 2025
49m
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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro

24 Jul 2025
53m
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In this episode of the Exit Five podcast, Dave Gerhardt interviews Jennifer Cannizzaro, VP of Product Marketing at Responsive, about leading marketing teams, product marketing strategies, and the integration of AI in their work. Jennifer discusses her team's structure, emphasizing the importance of delivering customer ...

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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook

21 Jul 2025
59m
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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand

17 Jul 2025
55m
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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team

14 Jul 2025
59m
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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman

10 Jul 2025
46m
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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

07 Jul 2025
55m
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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

03 Jul 2025
56m
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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis

30 Jun 2025
54m
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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush

26 Jun 2025
54m
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Why I Love Marketing (Quick Voice Note From Dave)

24 Jun 2025
5m
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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan

23 Jun 2025
56m
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Email Deliverability: What Every B2B Marketer Needs to Know

19 Jun 2025
56m
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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping

16 Jun 2025
51m
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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising

12 Jun 2025
43m
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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams

09 Jun 2025
53m
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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

05 Jun 2025
1h 1m
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B2B Website Optimization: Real Examples and Live Feedback

02 Jun 2025
1h 2m
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6 Steps to Building a Customer Insights Program with Shoshana Kordova

29 May 2025
53m
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