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Exit Five · Business

The Exit Five Podcast

The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com

Episodes

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Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2

09 Oct 2025
55m
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Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

06 Oct 2025
1h 4m
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In this episode of the B2B Marketing podcast, Dave Gerhardt hosts a live session with marketing leaders Jenny, Tara, and Sara to discuss the realities of using AI in marketing. The panel shares insights on AI's overhyped use cases, such as AI video and personalized outreach, while highlighting successful applications l...

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Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

02 Oct 2025
42m
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How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

29 Sep 2025
47m
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How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

25 Sep 2025
57m
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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island

22 Sep 2025
50m
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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

18 Sep 2025
53m
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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter

15 Sep 2025
1h 0m
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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

11 Sep 2025
55m
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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

08 Sep 2025
52m
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt

04 Sep 2025
1h 1m
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How B2B Marketers Are Actually Using AI for Content

01 Sep 2025
1h 2m
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Dave Gerhardt hosts a B2B marketing session focused on AI use cases, featuring Jess Cooke and Benny Bridger as judges and five marketers showcasing their AI applications. The session includes Jillian Hoefer, who uses a custom GPT to repurpose content; Jake Heaps, who animates 3D characters with Meshy and VO3; Jessica, ...

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

28 Aug 2025
54m
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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan

25 Aug 2025
56m
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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

21 Aug 2025
49m
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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

18 Aug 2025
57m
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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks

14 Aug 2025
59m
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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri

11 Aug 2025
54m
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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025

07 Aug 2025
1h 0m
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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao

04 Aug 2025
47m
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