

The Exit Five Podcast
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com
Episodes


Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
In this episode of the B2B Marketing podcast, Dave Gerhardt hosts a live session with marketing leaders Jenny, Tara, and Sara to discuss the realities of using AI in marketing. The panel shares insights on AI's overhyped use cases, such as AI video and personalized outreach, while highlighting successful applications l...

Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island

From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter

The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt

How B2B Marketers Are Actually Using AI for Content
Dave Gerhardt hosts a B2B marketing session focused on AI use cases, featuring Jess Cooke and Benny Bridger as judges and five marketers showcasing their AI applications. The session includes Jillian Hoefer, who uses a custom GPT to repurpose content; Jake Heaps, who animates 3D characters with Meshy and VO3; Jessica, ...

The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan

Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks

The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri

WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025

Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
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