The Exit Five Podcast

How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)

How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)

Should You Invest in Community?

In this episode of the "Move the Needle" podcast, Dave Gerhardt, founder of Exit Five, discusses the concept of community in B2B marketing. He emphasizes that community is more than just a platform; it's about shared interests and providing value to members by helping them improve their jobs. Gerhardt shares his experi...

What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

The B2B Marketing podcast episode features a panel discussion with three marketing leaders—Sylvia, Trinity, and Natalie—who share actionable insights on current marketing strategies and what's working for their respective companies. They delve into topics such as the effectiveness of events, personalized outbound messa...

The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

This podcast episode features Dave Gerhardt introducing Brianna Doe, an influencer marketing expert, who presents on leveraging influencer marketing in B2B. Brianna shares insights from B2C campaigns, emphasizing authenticity and creator involvement, and introduces a "creator engine" framework for B2B influencer strate...

The B2B Buying Experience With AI: What Changes?

In this episode of the B2B Marketing podcast, Dave Gerhardt hosts a panel discussion with marketing leaders Lindsay O'Brien, Tom Wentworth, and Aditya Vempaty, focusing on the shifts in B2B buying behavior due to AI. The conversation covers strategies for breaking through AI-generated content saturation, the importance...

The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

This podcast episode features Dave Gerhardt introducing a session from the Drive 2025 event, featuring Harry Dry, who discusses the importance of storytelling in marketing. Harry uses examples from history, advertising, and B2B companies like Asana, Basecamp and RAMP to illustrate his points about conflict, narrative, ...

From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

In this episode of the podcast, Dave Gerhardt interviews Priscilla Barolo, Head of Marketing at Neat, a video tech company. Priscilla shares her journey from nonprofit work to becoming one of the early employees at Zoom, where she led communications through its IPO and hyper-growth phase. The conversation covers Zoom's...

Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)

In this episode of the B2B Marketing podcast, Dave Gerhardt interviews Maura Rivera, CMO at Qualified, about her six years with the company, a rarity in the CMO world. They discuss the importance of alignment between product and marketing teams, the value of product launches, and the resurgence of events. Maura shares ...

What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)

This podcast episode features a presentation by Diane Wiredu from the Exit Five event "Drive 2025," focusing on the importance of meaningful messaging in B2B marketing. Diane argues that marketers have over-optimized for clarity, value, and being compelling, leading to generic and confusing messages. She identifies thr...

GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners

Dave Answers 15 Questions About Work and Life from the Exit Five Team

From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast

Live from LGA my NYC Recap

Mastering Messaging, Copy, and Clarity with Emma Stratton

Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon

Email vs. Real Mail

Live from my backyard. Thoughts on traveling to NYC, ROI of events, and ramblings from this week.

Beyond Copy: How To Use AI to Build GTM Systems That Scale

In this B2B marketing podcast episode, Dave Gerhardt hosts Eoin Clancy and Dan Guenet to explore practical applications of AI in marketing, moving beyond theoretical discussions. They share specific workflows and examples from their own companies, emphasizing the importance of real-world implementation and iteration. D...

Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2