SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț

In this episode of the B2B Marketing podcast, Dave Gerhardt interviews Andre Țiț, Product Marketing Lead at Ahrefs, about the evolving landscape of SEO and the impact of AI search. Andre shares insights on how traditional SEO metrics are becoming less relevant, emphasizing the importance of brand awareness and mentions in AI-generated summaries. He introduces Ahrefs' Brand Radar tool for tracking brand mentions across various AI platforms and offers actionable advice on optimizing content for AI search, including creating comprehensive, topical content and ensuring websites are accessible to LLM crawlers. The discussion covers the shift from keyword stuffing to topical coverage, the value of brand-related metrics, and the need for an omnichannel approach to content distribution in the age of AI.