The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com
Marketing professionals share high-impact, real-world tactics for B2B growth, focusing on actionable strategies rather than theoretical concepts. Key presentations include using comic-style visual clips to boost podcast engagement, mapping messaging triggers to specific buyer segments, and leveraging API-connected AI t...
Modern B2B buyers increasingly bypass traditional sales funnels, opting for self-directed research through AI, social media, and community platforms. This shift necessitates a move away from gated content and performance-based lead generation toward brand-led demand strategies. Establishing visibility within AI models ...
B2B social media strategy requires a shift from volume-based metrics to high-intent engagement, where personal branding serves as an extension of professional expertise rather than self-promotional fluff. Building in public functions as a powerful career resume, allowing professionals to attract like-minded peers and d...
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