The Exit Five Podcast

Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

How to Create a Category When You're Already the Market Leader (with Melton Littlepage, CMO at 1Password)

How ClickUp Built a B2B Social Machine with Chris Cunningham from ClickUp

Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)

Creative + AI examples from B2B marketers

The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable

How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)

The podcast addresses the challenge of building pipeline in the current "shiny object era," where numerous technologies compete for attention. Jen Allen-Knuth, founder of Demand Jen, argues that sales and marketing teams must unite against buyer status quo, which often leads to lost deals. She dispels the myth of chari...

How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)

B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)

The podcast explores effective B2B advertising strategies beyond AI-generated content, emphasizing the importance of creating meaningful, relevant content that resonates with customers. It features five marketers who share examples of successful B2B ad campaigns, including Cindy Dubon, who discusses generating $700,000...

From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership

Kipp Bodnar, CMO of HubSpot, shares his journey from managing the HubSpot blog when the company's revenue was $10 million to becoming CMO of a multi-billion dollar company. Bodnar emphasizes the importance of moving early and fast in marketing, advocating for a culture of experimentation balanced with data-driven decis...

ABM (Account-Based Marketing) Overview with Brandon Redlinger

LinkedIn Advertising: What's Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)

The episode explores effective B2B marketing strategies on LinkedIn, particularly in the age of AI, featuring Davang Shah, VP of Marketing at LinkedIn. Shah emphasizes the importance of blending brand building with performance marketing, noting that B2B buyers, largely Gen Z and millennials, seek authentic content from...

Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)

Erin May, CMO at User Interviews, shares her experiences and strategies for building a successful marketing operation. She emphasizes the importance of niching down to a core audience, researchers, and deeply understanding their needs. May details User Interviews' content strategy, centered around creating "bangers"—ma...

How Marketers Are Creating High Quality Content with AI (That's Not Slop!)

The podcast explores strategies for creating high-quality AI content that resonates with audiences and avoids generic "AI slop." It emphasizes the importance of incorporating unique insights and real-world data, moving beyond paraphrasing existing content. LegalZoom's approach to including attorney expertise via an aut...

How to Build a Product Marketing Motion That Works (with Jeff Hardison)

What B2B Marketers Can Learn from Restaurant Marketing (with Jessica Serrano, CMO at Bagel Brands)

How to Navigate a Rebrand with Clare Schmitt

How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR

ABM: What Ramp, Snowflake, and Hightouch are doing in 2026

How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)