

The Exit Five Podcast
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com
Episodes


Why B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal

Writing for Humans: The Real AI Workflows Behind Great B2B Content

B2B Ads that Don't Suck (with Shlomo Genchin, Unbore.com)

How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays

Marketing to B2B buyers who aren't on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric)

YouTube for B2B Marketing (with Samu Kovács)

From Startup to IPO: How the CMO of Varonis Has Kept the Same Job for 15 Years, ft. Rob Sobers

The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)

How to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant)

The Viral Marketing Bets Behind High-Growth Voice AI Company Bland.ai, with Ethan Clouser (Head of Marketing)

High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)

Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline

How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)

How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)

Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)

How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)
Effective B2B marketing requires moving beyond stale industry playbooks by rethinking how content is packaged and delivered. Renaming "webinars" to "live insider sessions" and implementing "attend to receive" incentives—such as exclusive reports or beta access—dramatically improves registration and live show-up rates. ...

From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)

Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)
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