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GTMnow · Business

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Episodes

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GTM 127: B2B Bull$*** to Avoid

31 Dec 2024
19m
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

17 Dec 2024
53m
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GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth

10 Dec 2024
1h 2m
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GTM 124: The State of Sales with Mark Kosoglow

03 Dec 2024
53m
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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

26 Nov 2024
56m
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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

19 Nov 2024
43m
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GTM 121: Listening to Your Customers Without Obeying with Crunchbase's CRO Neal Patel

12 Nov 2024
53m
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GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy

05 Nov 2024
51m
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GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight

29 Oct 2024
51m
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GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar

22 Oct 2024
55m
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GTM 117: From 0 to Acquisition in 3.5 Years Through Community-Led Growth with Cliff Simon

15 Oct 2024
50m
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GTM 116: The Future of SEO and AI's Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz

08 Oct 2024
59m
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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

01 Oct 2024
53m
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GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson

24 Sep 2024
1h 0m
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GTM 113: Operator.ai, Solving the Great Ignore and GTMfund Incubating a Company with Mark Kosoglow and Max Altschuler

19 Sep 2024
38m
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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

17 Sep 2024
1h 12m
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GTM 111: Behind the Scenes on Apollo.io's PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman

10 Sep 2024
53m
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GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price's Law with Dennis Lyandres

03 Sep 2024
1h 4m
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GTM 109: Behind the Scenes on Building Braze and Incubating 2 Companies with Mark Ghermezian

27 Aug 2024
55m
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GTM 108: From CPA to CRO - Lessons from a 25-Year Software Sales Career with Matt Breslin

20 Aug 2024
52m
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