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GTMnow · Business

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more. Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Episodes

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GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

20 May 2025
42m
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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

13 May 2025
38m
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

07 May 2025
38m
AI processed

In this episode of The GTM Podcast, host Sophie Buonassisi interviews Marcy Campbell, a multi-time CRO currently at Appfolio, about her extensive experience in customer-facing operations and her views on the evolving role of the Chief Revenue Officer. Campbell discusses her responsibilities, which include sales, custom...

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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)

29 Apr 2025
58m
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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson

22 Apr 2025
37m
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

15 Apr 2025
56m
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GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry

08 Apr 2025
50m
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

01 Apr 2025
54m
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

25 Mar 2025
58m
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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei

18 Mar 2025
54m
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GTM 137: The Biggest Business Turnaround You've Never Heard Of & The Growth Levers to Pull When Things Go Wrong | Cassie Young

11 Mar 2025
56m
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

04 Mar 2025
59m
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GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong

25 Feb 2025
55m
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

18 Feb 2025
56m
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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

11 Feb 2025
1h 5m
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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

04 Feb 2025
49m
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GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs

28 Jan 2025
56m
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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

21 Jan 2025
1h 0m
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GTM 129: 6 Proven Tactics Driving B2B Growth

14 Jan 2025
23m
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

07 Jan 2025
49m
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