Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

Discussed in this Episode:

The current state of MarTech and RevTech, and why we're headed for a "great contraction" after years of expansion.
The future of CRMs and what a next-gen system should look like to unify data and provide more out-of-the-box functionality.
Advice for founders and leaders on being selective with tools, focusing on a few things done well, and the importance of treating people with respect.
Austin's journey building Clarify and his perspectives on brand, culture, and community.

Highlights:
(5:46) Why the MarTech and RevTech space is a "mess" right now.
(13:05) Fundamental building blocks for an effective GTM tech stack.
(21:15) The problem with how most companies are assembling their RevTech stack today.
(36:45) The future of CRMs as systems of action, not just systems of record.
(44:48) The most impactful lesson from Austin's career on how to treat people when they leave your company.
(52:25) One thing revenue leaders believe to be true that Austin thinks is bull$***.
(59:18) One thing that is working for Austin in go-to-market right now.

Guest Speaker Links (Austin Hay):
LinkedIn: https://www.linkedin.com/in/austinahay/

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsors:

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The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

The GTMnow Podcast

GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay