The StoryBrand Podcast

#95: The List of Deliverables that Every Marketer Should Fill Out

#94: How to Tell Your Customer's Story, Not Yours

#93: This Is What Makes a Great Elevator Pitch

#93: The 3 Parts of a Great Elevator Pitch

#92: Exactly How to Write a Tagline That Grows Your Business

#91: How to Explain Why Your Product is Valuable

#90: All Marketing Has to Follow these Four Rules

#89: How to Show Your Value as a Marketer: The StoryBrand Messaging Canvas

#88: Build a Personal Brand to Beat the Trust Recession with Laura Higgins

#87: Building a World-Class Accelerated Learning Brand with Jim Kwik

#86: The Reason Most Businesses Fail (SUMMER REPLAY)

#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)

#84: How to Talk so People Like You (SUMMER REPLAY)

#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)

#82: The Secret to Building a Cult-Like Following for Your Brand

#81: Using Story and AI to Grow Your Business (SUMMER REPLAY)

#80: The Five Soundbites Every Business Needs (SUMMER REPLAY)

#79: The One Sentence Every Business Owner Needs (SUMMER REPLAY)

#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)

#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)

High cognitive load in marketing and messaging forces customers to think too hard, resulting in lost sales and diminished engagement. Effective communication requires simplifying messages to ensure they are easily understood and actionable, essentially "putting the cookies on the lower shelf." Businesses often fail by ...