In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales.

Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority, and even gives you time to actually get the work done. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage.

Listen in to get the clarity you need to create clear messaging that drives growth.

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If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide.

The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

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Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home

Follow on Instagram:
https://www.instagram.com/storybrand

Connect on LinkedIn:
https://www.linkedin.com/company/storybrand

#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)

The StoryBrand Podcast

#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)