Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.
In this episode of Chew on This, powered by Billo, Ash Melwani interviews Donatas, the CEO and founder of Billo, to discuss the evolution of Billo as a creator marketing platform, the impact of AI on content creation, and strategies for brands to leverage UGC (user-generated content) effectively. Donatas shares insight...
In this episode of the Chew on This podcast, Eric Vandals, the founder of Beardbrand, shares his entrepreneurial journey of building a bootstrapped brand. He discusses his initial struggles, the importance of finding the right business partners, and the inspiration behind starting Beardbrand to serve a community of men...
In this episode of Chew on This, Sunil Bhagwan, Head of Global Sales at Lifesight, shares his extensive experience in marketing measurement, discussing its evolution from web analytics to the present day, emphasizing the collision between measurement and privacy. He provides a historical timeline, highlighting the impa...
In this episode of the "Chew on This" podcast, Gina and Audrey discuss strategies for optimizing subscription programs, focusing on enhancing the subscriber portal with add-ons, banners, and easy navigation. They emphasize the importance of incentivizing add-ons with discounts and exclusive offers, using banner ads for...
In this episode of Chew on This, Sam Neville, co-founder of Good Wipes, discusses the journey of building his brand with a focus on retail strategies. He emphasizes the importance of maintaining high energy and leveraging the synergy of the team, brokers, and consumer feedback. Sam shares insights on why Good Wipes cho...
In this episode of the "Chew on This" podcast, Gina Pirelli and Audrey, both retention specialists, discuss subscriber acquisition strategies for businesses, covering topics from launching a subscription program to optimizing existing ones. They explore the effectiveness of discounts (recommending 25% off plus free shi...
In this episode of Chew on This, Ron interviews Foster, an entrepreneur who built brands like The Wellness Company and 1775 Coffee. Foster shares his journey from working in his family's multi-nine-figure business to venturing out on his own, driven by a desire to help people in a different way. He discusses the import...
In this episode of Chew on This, Rohit, the co-founder of Lifesight, discusses unified marketing measurement and incrementality. He explains how Lifesight helps brands understand marketing's impact on business KPIs by using marketing mix modeling and geo-experimentation. Rohit emphasizes the importance of resetting the...
In this episode of Chew on This, powered by Mercury, the host interviews Kyle Lee, the CEO and co-founder of Alaskan Salmon Company, about his journey from commercial fishing to building a direct-to-consumer (DTC) business. Kyle shares his initial love for fishing, the challenges of entering the seafood industry, and t...
In this episode of Chew on This, the founder and CEO of Envive discusses the future of AI in eCommerce. The conversation covers how consumer behavior is shifting towards using AI like ChatGPT for shopping, the importance of brands adapting to this change while maintaining a unique shopping experience, and how Envive's ...
In this episode of Chew on This, Ryan Bartlett, co-founder and chairman of True Classic, shares his journey from a small-town Midwest family man to a key player in e-commerce. He discusses True Classic's ethos of prioritizing impact, his early ventures including a stint as a professional poker player, and his transitio...
In this episode of Chew on This, Allison Gagnon, the director of e-commerce at Tibi, discusses how the brand has scaled its e-commerce and retail operations over the past five years. She shares insights on Tibi's shift from a wholesale business to a 75% direct-to-consumer model, with 80% of that being e-commerce, empha...
In this episode of the Chew on This podcast, Gina interviews Nick Schack from Breeze about building and growing a subscription-based beverage company. Nick shares insights into Breeze's origins, the importance of retention strategies, and the challenges of managing subscriptions with a diverse product line. They discus...
In this episode of Chew on This, the hosts interview the Chief Media Officer of Liquid Death, Benoit, to explore the brand's viral marketing strategies and its unique approach to the beverage industry. Benoit shares his entrepreneurial background and how he transitioned into his role at Liquid Death, focusing on drivin...
In this episode of Chew on This, hosted by Ron, Aniket, the CEO and founder of Envive AI, and Whitney, the founder of Whitney Does AI, discuss the current state of AI in eCommerce and how businesses can effectively use it. Aniket shares his experience from Walmart, emphasizing the importance of AI in engaging customers...
In this episode of Chew on This, hosted by Ash Melwani, Wyatt, the VP of Growth at Mary Ruth's, discusses diversifying marketing channels for fast-growing brands. Wyatt shares insights on when brands should expand beyond core platforms like Meta and Google, emphasizing the importance of financial stability and organic ...
In this episode of the "Chew on This" podcast, hosted by Ash Melwani and sponsored by Klaviyo, Jared, the Chief Digital Officer at Symbiotica, discusses how the brand leverages AI to personalize the customer journey and improve retention. Jared details Symbiotica's investment in an in-house AI team, which acts as an in...
In this episode of Chew on This, Darvish, CEO and co-founder of OpenBorder, discusses the challenges brands face in the U.S. and strategies for unlocking global growth. He shares his experience from his previous ventures, Lumen and Meridian, emphasizing the importance of international expansion for diversification and ...
In this episode of Chew on This, Ash Melwani interviews Brendan, the Head of Sales and Marketing at Saalt, a sustainable period product company. Brendan shares his unconventional journey from mechanical engineering at Procter & Gamble to leading sales and marketing at Saalt. The discussion covers Saalt's distribution s...
In this episode of Chew on This, hosted by the team at Obvi, Poojan, the CEO and co-founder of Kintsugi, discusses key financial and operational challenges faced by growing brands. Poojan shares his background and explains how Kintsugi helps businesses automate sales tax compliance using AI. The conversation explores t...
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