In this episode of Chew on This, powered by Mercury, the host interviews Kyle Lee, the CEO and co-founder of Alaskan Salmon Company, about his journey from commercial fishing to building a direct-to-consumer (DTC) business. Kyle shares his initial love for fishing, the challenges of entering the seafood industry, and the pivot to DTC sales due to COVID-19. He discusses the importance of SEO and content marketing, the logistical hurdles of shipping from Alaska, and growth strategies such as influencer seeding. Kyle also recounts a harrowing experience at sea and emphasizes the importance of understanding one's "why" in business. The conversation touches on banking solutions, with Kyle highlighting the benefits of switching to Mercury, and the unique challenges of determining retention rates in the seafood industry.
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