28 Aug 2025
42m

How True Classic CEO Went From Sleeping in a Garage to 9-Figure Revenue

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Chew on This - Digestable DTC Content

In this episode of Chew on This, Ryan Bartlett, co-founder and chairman of True Classic, shares his journey from a small-town Midwest family man to a key player in e-commerce. He discusses True Classic's ethos of prioritizing impact, his early ventures including a stint as a professional poker player, and his transition into digital marketing and e-commerce. Bartlett emphasizes resilience, continuous learning, and the importance of focusing on impactful work. He also touches on True Classic's strategies for customer acquisition, product expansion, and team management, highlighting the value of curiosity and leveraging the strengths of a well-rounded team. Beyond business metrics, Bartlett defines success by the positive impact on people, detailing his passion for philanthropy and giving back to the community.

Outlines

Part 1: Origins and Early Entrepreneurial Journey

Part 2: Challenges and Team Building

Part 3: Growth Strategies and Core Values

Part 4: Personal Anecdotes and Advice

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