Saalt's Viral Marketing Explained

In this episode of Chew on This, Ash Melwani interviews Brendan, the Head of Sales and Marketing at Saalt, a sustainable period product company. Brendan shares his unconventional journey from mechanical engineering at Procter & Gamble to leading sales and marketing at Saalt. The discussion covers Saalt's distribution strategy across DTC, Amazon, and retail, emphasizing the importance of DTC for customer education and engagement. Brendan discusses how Saalt leverages customer insights to drive marketing strategies, particularly in retail partnerships, and dives into Saalt's success on TikTok, highlighting the importance of organic content and community engagement. He also shares insights into balancing brand awareness across different channels and the challenges of marketing in a taboo category.