You Make $8m/yr, Would You Sell for $100m Cash?

Qobra automates end-to-end sales commissions, currently serving over 250 customers with an annual recurring revenue exceeding $7 million. Co-founder and CEO Antoine Fort attributes this growth to a combination of targeted in-person events, LinkedIn advertising, and a programmatic SEO strategy focused on industry-specific glossary terms. The company is transitioning from a traditional SaaS model to an AI-first platform, introducing specialized agents—the architect, the analyst, and the coach—to autonomously manage and deploy complex commission plans. Having secured $15 million in equity funding alongside $2 million in debt, the business prioritizes U.S. market expansion while maintaining a high-efficiency operational structure. This approach replaces manual, consultant-heavy workflows with automated software, significantly increasing the value provided to sales organizations by reducing commission plan implementation time from weeks to minutes.