Fleet.co simplifies IT procurement and management for growing international companies through a device-as-a-service model. By offering computers, tablets, and phones via monthly subscriptions, the platform provides a comprehensive lifecycle management solution that includes security and maintenance. The company achieved $40 million in annualized revenue by utilizing an asset-light strategy, where long-term customer contracts are sold to banks to finance hardware costs upfront. Sevan Marian, co-founder and CEO, emphasizes the importance of maintaining profitability and cash flow, which enabled the business to scale without external funding for seven years. A recent $30 million leveraged buyout at a $100 million valuation allowed employees to cash out equity, reinforcing a culture of meritocracy and transparency. This approach ensures the company remains agile while focusing on international expansion and high-value service offerings like cybersecurity solutions.
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