How Does Laundry Software Make $60M a Year?

Cents.com, led by co-founder and CEO Alex Jekowsky, provides an all-in-one vertical SaaS platform for the laundry industry, integrating point-of-sale software, payment hardware, and marketing automation. The business addresses a historically underserved market by replacing fragmented, legacy systems with a unified infrastructure that powers laundromats, dry cleaners, and multifamily shared laundry rooms. With approximately $60 million in annual revenue and 20% EBITDA margins, the company prioritizes durable growth and high customer retention—currently at 99%—over rapid, unsustainable expansion. Jekowsky emphasizes the strategic importance of custom-built hardware as a driver for payment volume, which currently processes roughly $140 million monthly. By leveraging M&A to accelerate hardware development and maintaining a lean headcount of under 100 employees, Cents.com achieves world-class revenue-per-employee metrics while positioning itself for long-term optionality in the laundry technology sector.