Chris Schaeffer, Certified Google Ads Specialist · Business

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

Episodes

In this episode of the Paid Search Podcast, Chris shares his top three Google Ads power tools: Google Ads Editor, MCC (My Client Center), and Google Ads Scripts, plus a possible bonus tool. He details the benefits of using Google Ads Editor for copying campaigns, making bulk edits, and avoiding AI slop in the Google Ad...

5 Things You Need to Know About a CLICK in Google Ads (Episode 492)

15 Dec 2025

26m

Let's Audit an Account with 29.6% Optimization Score (Episode 491)

08 Dec 2025

31m

How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)

01 Dec 2025

32m

Answering PPC Questions from Subscribers (Episode 489)

24 Nov 2025

34m

PPC Basics - How to Pick The Best Keywords (Episode 488)

17 Nov 2025

32m

PPC Basics - Building Your First Campaign (Episode 487)

10 Nov 2025

32m

Should You Try Microsoft Ads? (Episode 486)

03 Nov 2025

28m

PPC Basics: How to Get Phone Calls (Episode 485)

27 Oct 2025

29m

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

20 Oct 2025

48m

PPC Basics: How to Improve Quality Score (Episode 483)

13 Oct 2025

34m

AI processed

In this episode of the Paid Search Podcast, Chris Schaeffer discusses how to improve Google Ads quality scores, defining it as a rating of relevance between keywords, ads, and landing pages. He outlines six steps to achieve the best possible score: establishing a campaign goal, setting an ad group target, choosing rele...

PPC Basics: How To Manage a Search Campaign (Episode 482)

06 Oct 2025

30m

A Warning to 10+ Year Old Accounts (Episode 481)

29 Sep 2025

35m

Huge Q&A About Google Ads (Episode 480)

21 Sep 2025

40m

AI processed

In this episode of the Paid Search Podcast, Chris answers listener questions about Google Ads. He discusses the value of Google Ads certifications, concluding they're mainly useful for client perception rather than actual management capabilities. He then explains how to analyze audience performance data, emphasizing th...