The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

3 Big Announcements from Google This Year (Episode 515)

Answering 5 Questions from Listeners (Episode 514)

AI Audits, Free Audits, and Paid Audits (Episode 513)

Should You Exclude by Age & Income Demographics? (Episode 512)

The State of Google Ads in 2026 (Episode 510)

The Hidden Lies Of Google Ads Agencies (Episode 510)

How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)

Launching a successful Google Ads campaign in 2026 requires moving beyond standard settings to focus on three strategic pillars: unique value propositions, high-funnel engagement, and aggressive conversion tracking. Differentiating a business—such as marketing a "truly private" cabin retreat or a specialized "stamp-onl...

10 Hidden Settings In Google Ads (Episode 508)

Stealing Clicks From Your Competitors (Episode 507)

This episode addresses the controversial topic of targeting competitors in Google Ads, advising caution due to budget constraints and potentially unmotivated leads. It's argued that most businesses should focus on saturating their core keywords instead of diverting funds to competitor campaigns, which can invite biddin...

Tips for Shopping, Search, and Display Campaigns (Episode 506)

How To Train Google Ads With Conversions (Episode 505)

Your Paid Search Questions Answered (Episode 504)

#1 Secret to Improving Broad Match Keywords (Episode 503)

How Exact Match Keywords Actually Function (Episode 502)

Demystifying Performance Max (Episode 501)

6 REALLY GOOD Questions from Listeners (Episode 500)

3 Reasons Your Google Ads is Wasting Money (Episode 499)

The podcast addresses wasteful spending in Google Ads campaigns, pinpointing three primary causes. The most significant is the disconnect between targeted keywords and actual search terms, where irrelevant searches trigger ad spend. An example is provided of an advertiser bidding on "realtor companies" but receiving cl...

Big Changes Coming to Shopping Campaigns in February (Episode 498)

This episode centers on Google Ads strategies, featuring Joey Bidner who discusses a critical Merchant Center update affecting Shopify users. The update involves a shift to Merchant API, which changes product IDs and risks losing historical data. Bidner advises using feed management software like Data Feed Watch to mai...

Q&A: Answering Questions from Listeners (Episode 497)

PPC for Home Services is Dying (Episode 496)

The central argument is that PPC for home services is becoming increasingly ineffective due to Google's changes. Google is allegedly killing paid text ads through the prominence of uniform and generic Local Services Ads (LSAs) and map listings, which overshadow creative text ads. These LSAs reduce businesses to basic a...