Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Sales seasons require a strategic shift in Google Ads spend, moving away from spiking budgets only during the event to priming the pipeline beforehand. By calculating the conversion lag—the average time from first click to purchase—marketers can effectively allocate budget to capture traffic during the consideration ph...
Success in Google Ads typically requires a three-month window to determine whether a campaign is viable or failing. While businesses often seek to accelerate results through broad targeting and low-friction conversion hurdles, this approach frequently attracts low-quality leads that undermine the bottom line. Conversel...
Google Ads management often suffers from common pitfalls that hinder performance and waste budgets. Users frequently prioritize exploring new campaign types over refining existing ones, leading to unpredictable results and lost historical data. Conversion tracking remains a critical failure point, with many accounts ei...
AI Max and AI Mode represent significant shifts in Google Ads, requiring distinct strategies for effective implementation. AI Max serves as a replacement for Dynamic Search Ads, where granular control is achievable through brand and URL inclusions at the ad group level, provided users avoid automated testing tools in f...
Manual bidding versus automated bidding in Google Ads hinges on the fundamental trade-off between algorithmic efficiency and granular control. While automated strategies like Target ROAS and Max Conversions leverage retroactive data to optimize performance, they often restrict the use of precise targeting tactics, such...
Follow this podcast in Podwise
Sign in to get AI summaries, transcripts and mind maps for any episode, including new ones.
