The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)

Competitor Campaigns: When, Why, and How (Episode 474)

How to Audit a Failing Google Ads Account (Episode 473)

Answering Questions from Listeners! (Episode 472)

Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)

In this episode of The Paid Search Podcast, Joey Bidner dives deep into managing a Google Ads account for a business that combines e-commerce with brick-and-mortar stores, focusing on household appliances. He discusses the initial state of the account, which was disorganized with broad match keywords spread across mult...

Cookie Consent Explained from a Google Ads Perspective (Episode 470)

The Budget Bulls-Eye Principle (Episode 469)

Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)

My Favorite Google Ads Script (Episode 467)

9 Buttons You Should Never Click (Episode 466)

New Changes Coming to Google This Year (Episode 465)

Optimization Score: 100% Compliant, 0% Profitable (Episode 464)

Smart Bidding Fails Against Manual Bidding (Episode 463)

In this episode of the Paid Search Podcast, Chris answers listener questions, one regarding the use of ChatGPT for ad headline generation, where he details how he uses AI to break out of creative ruts and generate less "throwaway" headlines, and another asking about industries that are not effective for Google Ads, whe...

Deep Dive: Looking at Metrics of a Successful Account (Episode 462)

4 Ways To Manage Bad Traffic (Episode 461)

Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)

This episode explores effective strategies for managing Google Ads accounts, particularly for B2B SaaS companies aiming to increase demo bookings. The host addresses listener questions, first advising against Performance Max campaigns for highly technical B2B services due to their potential for unqualified leads, reco...

Answering Questions about Google Ads (Episode 459)

I’m Sick of Scammers in Google Ads (Episode 458)

This episode explores the prevalent issues of scamming and deceptive practices within Google Ads, focusing on the experiences of the host, Chris Schaeffer. Against the backdrop of a recent Google update automatically incorporating information from marketing emails into ad campaigns, Schaeffer highlights the lack of tr...

YouTube Campaigns Are Changing (Episode 457)

2025 Keyword Research & Imposter Syndrome (Episode 456)