Nudge

‘New Coke’ and the marketing blunder of the century

How your brain can reveal what you buy

How this indie movie used psychology to beat Hollywood

Why naming a dish “field-grown” doubled sales

Three tricks Super Mario uses to keep gamers hooked

This single text made girls 45% more likely to get vaccinated

In this episode of the Nudge podcast, host Phill Agnew explores the endowment effect, the phenomenon where people value things more once they feel ownership of them. Agnew recounts his own experience of overbidding on a house due to this effect and cites a study on lottery tickets to illustrate the principle. He then i...

A surprisingly effective way to persuade (almost) anyone

I debunked psychology’s greatest myth

The surprising true story behind “the greatest ad ever made”

Instagram failed until it made THIS simple change

I tested this marketing guru’s advice. Was it a waste of time?

A year-long happiness experiment: Try one new thing a week (did it work?)

Learn 7 scientifically-backed marketing tips in 27 minutes

In this episode of the Nudge podcast, host Phill Agnew interviews Bas Walters, an expert in persuasion and behavioral design, to discuss seven scientifically backed marketing tips. Bas shares insights on social proof, anticipatory enthusiasm through variable rewards, breaking down big tasks into smaller steps, using lo...

Six eco-brands using psychology to sell

Oliver Burkeman: “Most scholars worked for just 4 hours a day”

Oliver Burkeman: “I stared at a painting for 3 hours straight”

The most destructive ad campaign in history

This episode explores the Sackler family's transformation from celebrated philanthropists to figures widely condemned for their role in the opioid crisis. Against the backdrop of their initial success with Valium, the Sacklers' aggressive marketing of OxyContin is analyzed, highlighting the use of manipulative tactics...

Louis Grenier’s Extremely Uncensored Take on Marketing

One simple trick to improve your memory

Will tips from a 102-year-old marketing book work in 2025?