Learn 7 scientifically-backed marketing tips in 27 minutes

In this episode of the Nudge podcast, host Phill Agnew interviews Bas Walters, an expert in persuasion and behavioral design, to discuss seven scientifically backed marketing tips. Bas shares insights on social proof, anticipatory enthusiasm through variable rewards, breaking down big tasks into smaller steps, using loss aversion messaging, providing a reason for action, limiting choices, and applying the Hobson+1 rule. They discuss examples from NYX Cosmetics, a cafe increasing customer reviews, a job vacancy platform, a Dutch lottery, and other companies, illustrating how these principles can significantly impact marketing outcomes such as increased sales, conversions, and customer engagement.