Nudge

Can you implant fake memories?

Elon Musk’s Controversial Interview Question

Surprising truths about memory with Dr. Ranganath

Should you trust your gut?

“99.9% of ads are genuinely awful” Tom Goodwin

7 marketing psychology tips you can apply today

This podcast episode interviews a behavioral economist and a creative strategist about their book, "The Housefly Effect," which explores how small environmental factors influence behavior. The discussion covers seven marketing psychology principles, including scarcity (limited availability boosts sales), reciprocity (...

Tiny nudges that can drastically improve your life

Introducing: Nudge Unit

Why most bestselling business books are BS

Can 10,000 hours of practice make you great?

What sets top negotiators apart?

This monologue podcast episode delves into the findings of Neil Rackham's study on real-world negotiations, contrasting the behaviors of skilled and average negotiators. The speaker first highlights the unreliability of lab-based negotiation studies before introducing Rackham's research, which analyzed 102 actual nego...

Can you see the invisible gorilla?

Francesca Gino Scandal: What Really Happened

Can I fool veteran marketers with my AI fakery?

The experiment every marketer should know

This monologue podcast explores the history and impact of randomized controlled trials (RCTs), also known as A/B testing in business. The podcast traces the evolution of RCTs from James Lind's pioneering scurvy experiment to their modern applications in various fields, including medicine, economics, and marketing. Ex...

The best of Nudge in 2024

Every trick Steve Jobs used to persuade in 68 minutes

This monologue podcast explores the persuasion techniques employed by Steve Jobs throughout his career. The host analyzes various anecdotes, from Jobs' childhood to his leadership at Apple and Pixar, illustrating how Jobs leveraged psychological principles like anchoring, sunk costs, reframing, and the curiosity gap t...

I changed one sentence and got 20% more views

This Harvard prof made my emails 3.5x better

17½ persuasion tactics in 28 minutes

In this episode of the "Nudge" podcast, behavioral science expert Steve Martin delves into effective persuasion techniques. Listeners will discover how recency bias can be leveraged in interviews, the significance of demonstrating competence, trustworthiness, and commonality, and the impact of presenting information in...