My Amazon Guy

Catch Steven Pope in Action: Q&A, Marketing Secrets, and Fun Facts

This podcast episode delves into essential resources for Amazon sellers, featuring insightful recommendations on podcasts and YouTube tutorials that foster effective learning. It also stresses the necessity of incorporating scheduled thinking time into one's routine to enhance decision-making and maintain focus within ...

Amazon's New Seller Experience Lab: The Seller Central We Wish We Had Before

This podcast episode introduces Amazon's innovative Seller Experience Lab, a centralized dashboard within Seller Central designed to enhance the management of Amazon businesses by consolidating critical data and tools. Noah highlights its user-friendly features, such as comprehensive product performance insights, inven...

Using Helium 10 to Discover Keywords and Sell More on Amazon

Try Before You Buy on Amazon: 3D Product Modeling Explanation

PPC Strategy for Winning the Amazon Buy Box

This podcast episode delves into the complexities of managing Amazon PPC campaigns, particularly focusing on the critical issues of losing the Buy Box and the subsequent decline in impressions that affect sales velocity. The expert provides insights on analyzing product listings and emphasizes the importance of keyword...

Vendor Central Purge - Amazon Kicks Out (Thousands?) of Sellers

How Hiking in Colombia Mirrors Steven Pope's Journey to Build My Amazon Guy

This podcast episode chronicles Steven Pope's transformative journey from a fast-paced news reporter to the successful founder of My Amazon Guy, where he eloquently parallels his challenging trek in the Colombian jungle with the trials of entrepreneurship, ultimately underscoring the virtues of perseverance and resilie...

Why You Shouldn't Try Avoiding Long Term Storage Fees on Amazon

This podcast episode delves into the complex landscape of Amazon's seller fees, particularly focusing on long-term storage fees designed to encourage fast inventory turnover. The speaker addresses the challenges sellers face in navigating these fees and the countermeasures Amazon employs to deter them from evading cost...

How to Launch a Supplements Brand on Amazon Without the Usual Mistakes

This podcast episode focuses on the strategic approach required to successfully launch a supplements brand on Amazon, highlighting the effective use of seasonal trends and essential programs like Subscribe & Save, Coupons, and Vine to enhance market presence and facilitate long-term growth.

From Visionary Dreams to Building Realities - Steven Pope Success Story

This podcast episode features Steven Pope, founder of My Amazon Guy, as he reflects on his journey toward growth and impact, contrasting his early career frustrations with his current mission of driving meaningful change. Pope passionately discusses his commitment to empowering his team and using the profits to address...

Build Your Brand Fast by Creating Content Every Day

This podcast episode highlights the significance of consistent content creation in establishing a brand, advocating for authenticity and personal connection, particularly through video. Steven Pope discusses the overlooked strengths of introverts in business, illustrating how their structured approach can lead to scala...

Here's what I learned from talking to 1,000 Amazon Sellers

This podcast episode features Shawn Henderson, the founder of My Amazon Guy, who showcases the company's dedication to driving growth for brands on Amazon by managing various aspects of their business, evidenced by their impressive track record with over 400 brands and nearly a billion dollars in revenue. An employee a...

Wrangling the 800-Pound Amazon Gorilla: Why Your Seller Account Needs a Reality Check

This podcast episode delves into Amazon's overwhelming presence in the e-commerce industry, describing it as the "800-pound gorilla." The speakers discuss the complexities of navigating Amazon's policies and the necessity of adept account management to thrive on this vast platform. They also emphasize the significance ...

The Reasons Your Product Is Struggling on Amazon

This podcast episode delves into the struggles faced by a client selling a specialized rehabilitation product on Amazon, showcasing the challenges of marketing B2B items on a consumer-centric platform. The discussion emphasizes the necessity of aligning product strategies with the correct sales channels and underscores...

When and How to Change Prices on Amazon for Better Sales

This podcast episode provides a comprehensive overview of effective strategies for maximizing sales on Amazon, highlighting the critical role of dynamic pricing, off-platform marketing, and the importance of strong leadership. The speakers emphasize that sales velocity and Best Seller Rank are closely connected, with s...

How Dangerous Goods Are Classified on Amazon

This podcast episode provides a comprehensive exploration of the complexities surrounding the classification, restrictions, and selling process of dangerous goods on Amazon, emphasizing the importance for sellers to understand the specific regulations and limitations associated with hazardous products, to navigate the ...

Cut ACOS on Amazon by Adjusting Your Prices and Image Listing

This podcast episode delves into the sales challenges faced by a self-tan mousse brand on Amazon, emphasizing the need to prioritize sales rather than fixating on fluctuating ACOS figures. The expert guides the client towards a realistic approach, suggesting a strategic focus on generating sales through practical tacti...

How To Make Sure You Never Get Locked Out of Seller Central

This podcast episode highlights the critical strategies sellers can implement to prevent Amazon account lockouts, emphasizing the necessity of having a secondary user account and utilizing authenticator apps for enhanced security. By promoting accountability among users and advocating for more secure methods of two-fac...

Solve Hidden Suppression on Your Amazon Listings with an ASIN Review

This podcast episode delves into the intricacies of Amazon listing optimization, highlighting the transformative power of detailed ASIN reviews and the necessity of defining a precise customer avatar. The speaker draws attention to prevalent optimization pitfalls and underscores the importance of high-quality visuals a...

New Seller Product Launch Checklist on Amazon

This podcast episode offers a comprehensive guide for successfully launching and managing a product on Amazon by highlighting the critical aspects of understanding competition, optimizing listings, conducting effective keyword research, managing inventory, and focusing on continuous optimization. By utilizing tools lik...