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Steven Pope · Business

My Amazon Guy

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Episodes

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Reduce Amazon Ad Spend by Improving Your Main Image

03 Sep 2024
2m
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This podcast episode delves into the challenges and strategies of marketing tech products, specifically focusing on a case study involving a client selling magnetic phone chargers on Amazon. It highlights the significance of optimizing product imagery, particularly the main image, to enhance click-through rates and red...

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Proven Strategies to Get Your Product Noticed on Amazon

02 Sep 2024
4m
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This podcast episode delves into the complexities of demand generation through the lens of a client’s innovative product, the "Looky Lou," designed to engage babies for photo opportunities. Expert Steven Pope highlights the challenges of launching new market solutions as opposed to competing in established markets, whi...

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Why Amazon Ads Are Cheaper and How They Increase Organic Sales

02 Sep 2024
3m
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This podcast episode delves into the intricacies of PPC advertising for Amazon sellers, addressing common questions and concerns regarding TACoS and ACoS while highlighting the significance of effective keyword targeting. The speakers elucidate how high bids, low conversion rates, and poor SEO can adversely affect adve...

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Why Success is All About Trying and Learning!

01 Sep 2024
5m
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This podcast episode emphasizes the critical nature of taking action despite low success rates, drawing inspiration from figures like Elon Musk while also recognizing the importance of personal balance and constant improvement. It illustrates that even a 30% success rate can yield significant rewards and acknowledges t...

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Why 400+ Brands Trust My Amazon Guy to Drive Amazon Sales

01 Sep 2024
1m
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This podcast episode presents My Amazon Guy, a comprehensive Amazon agency adept at managing approximately a billion dollars in revenue for over 400 clients, emphasizing their proficiency in enhancing sales through targeted traffic strategies and conversion rate optimization while offering an array of specialized servi...

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From Fired to Founder - How Steven Pope Built an Amazon Empire in 48 Hours

31 Aug 2024
5m
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This podcast episode highlights the struggles of visionaries in articulating their unique perspectives, likening their experiences to those of a drug addict trying to convey the nuances of their journey. The speaker recounts his transition from being laid off to founding My Amazon Guy (MAG) within a rapid 48-hour timel...

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The Realities of Working at My Amazon Guy

31 Aug 2024
1m
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This podcast episode provides an insightful look into the dynamics of working at My Amazon Guy, contrasting the enriching experiences of organized workflows and supportive team culture against the challenges of a fast-paced environment that can lead to burnout, ultimately emphasizing the need for resilience amidst high...

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Why Major Brands Are Failing on Amazon

30 Aug 2024
1m
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This podcast episode delves into the shifting dynamics of Amazon's marketplace from the perspective of Steven, the founder of My Amazon Guy, who manages a billion-dollar agency. He discusses the increasing complexities that sellers face in a mature marketplace, marked by stricter regulations and the transition towards ...

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Learn Why Each Centavo Matters on Amazon Pricing

30 Aug 2024
1m
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This podcast episode delves into the intricacies of pricing strategies, using dental removers as a case study to illustrate the profound impact that even minor price adjustments can have on profitability. The expert stresses the necessity of testing pricing changes, including small increments and careful adjustments in...

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International Shipping and Handling Time Updates on Amazon

29 Aug 2024
3m
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This podcast episode discusses Amazon's upcoming changes to shipping and handling times for international sellers, specifically targeting those shipping from China. Starting October 25th, 2024, the new restrictions will tighten transit time options and enforce stricter handling time requirements, aiming to create a mor...

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How to Keep Hijackers Away with Branded Packaging

29 Aug 2024
3m
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This podcast episode addresses the challenges a client faces with hijackers and resellers on their Amazon listings, emphasizing the importance of branded packaging as a strategic solution. By enhancing the product's main image with branded packaging, the client can successfully deter unauthorized sellers and regain con...

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How Perplexity AI Can Improve Your Amazon Product Launch Strategy

28 Aug 2024
13m
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This podcast episode critically examines the role of AI in product development by testing Perplexity.ai, an AI tool that cites its sources, highlighting its strengths and limitations. While the speaker acknowledges the tool's potential to generate insights for product launches, such as identifying market trends and dev...

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What Skills Does Arbitrage Teach You About Selling Private Label on Amazon

28 Aug 2024
2m
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This podcast episode delves into the essential skills and strategies developed through the practice of arbitrage, highlighting the significance of troubleshooting, logistics management, and the handling of intellectual property complaints. Through personal anecdotes, the speaker illustrates the challenges faced, such a...

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Why Does Seasonality Matter On Amazon

27 Aug 2024
5m
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This podcast episode delves into the concept of seasonality in Amazon sales, highlighting its significance for all products, including those that seem non-seasonal. It offers practical advice on identifying sales trends through Amazon's business reports and underscores the necessity of adjusting strategies to align wit...

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Building an Amazon Business in 2024- Everything You Need to Know!

27 Aug 2024
28m
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This podcast episode delves into the complexities of selling on Amazon, where competition and shifting algorithms pose significant challenges for sellers. The founder of My Amazon Guy articulates a multifaceted approach to overcoming these hurdles—including nurturing a culture of continuous learning through extensive s...

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Can't Ship Products Via MFN? Amazon Error Code 4400 Solved!

26 Aug 2024
6m
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This podcast episode discusses the implications of Amazon Error Code 4400, which restricts sellers from using the Merchant Fulfilled Network, and outlines the critical performance metrics and policy violations that lead to such restrictions. Noah from My Amazon Guy emphasizes the importance of maintaining high shipping...

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Is a Hybrid Strategy Right for You? Amazon Seller Central vs Vendor Central Explained

26 Aug 2024
2m
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This podcast episode delves into the strategic choices brands face between Vendor Central and Seller Central on Amazon, weighing the advantages and disadvantages of each platform. The speakers emphasize the potential of adopting a hybrid approach for optimal reach, while also addressing the specific needs of brands bas...

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Grow Your Career with My Amazon Guy

25 Aug 2024
2m
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This podcast episode highlights the essential value of learning within the My Amazon Guy organization, underscoring its significance in personal and professional growth.

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The Only Amazon Expert I Trust – Here's Why You Should Too! [Client Testimonial]

25 Aug 2024
1m
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This podcast episode features a heartfelt testimonial from Matt, an e-commerce professional, who extols the virtues of My Amazon Guy, Steve. Matt emphasizes Steve's integrity, responsiveness, and dedication to assisting businesses of all sizes navigate the complexities of selling on Amazon, highlighting the critical ne...

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Watch How My Amazon Guy Helped Clients Break Through Growth Barriers

24 Aug 2024
3m
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This podcast episode delves into the journey of Amazon sellers who discovered My Amazon Guy, a company that offers essential support and resources, particularly highlighting the power of YouTube in providing free information and insights. Through shared experiences, the importance of reliable guidance in the often unpr...

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