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Danny McMillan · Business

Seller Sessions Amazon FBA and Private Label

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

Episodes

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Smart Problem Solving for Amazon Sellers: Fix 100 Issues at the Root

07 Oct 2026
8m
AI processed

Collaborative upstream problem solving offers a high-leverage alternative to addressing large volumes of individual tasks by focusing on the systemic conditions that generate them. This methodology utilizes affinity mapping to cluster numerous symptoms into meaningful groups, followed by root cause analysis to identify...

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Running Claude and Codex From Your Phone For Amazon Sellers

02 Oct 2026
31m
AI processed

Maintaining productivity while mobile requires leveraging remote control features in AI platforms like Claude and ChatGPT. By configuring remote access, users can monitor project progress and provide necessary inputs from a mobile device, effectively decoupling work from a stationary desk. This approach relies on estab...

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Fable 5.1 vs Astra: For Amazon Sellers

16 Sep 2026
35m
AI processed

The debate over whether Fable 5.1 or Astra is superior misses the critical reality that an AI model is merely an engine; true performance depends on the "harness"—the surrounding infrastructure of jobs, prompts, tools, error handling, and evaluation. Relying on superficial benchmarks ignores the necessity of adhering t...

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Cutting AI Costs Without Cutting Output For Amazon Sellers

09 Sep 2026
29m
AI processed

Managing AI token costs in a business environment requires a strategic approach to provider selection and workflow optimization. While high-performance models like Claude offer significant value, they can lead to substantial expenses when used indiscriminately across large teams. Implementing a tiered model strategy—us...

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Signal to Noise: AI Inbox Systems for Amazon Sellers

28 Aug 2026
31m
AI processed

Managing cognitive load in the AI era requires shifting from manual workflows to automated, intelligent systems that prioritize signal over noise. By integrating tools like Claude and Gemini, businesses can implement "pest control" protocols to filter unsolicited emails and maintain a clean inbox, ensuring focus remain...

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RAG for Amazon Sellers and Claude Model Switching | Seller Sessions

18 Aug 2026
35m
AI processed

Retrieval Augmented Generation (RAG) offers Amazon sellers a powerful way to break data bottlenecks by organizing business knowledge—such as spreadsheets and supplier terms—into searchable, source-backed databases. By chunking data, creating embeddings, and implementing guardrails, sellers can query internal informatio...

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Cognitive Overload: AI Maxing, Product Development and the Hidden Tax

12 Aug 2026
51m
AI processed

AI integration in business operations has fundamentally shifted roles from active execution to high-level oversight, creating significant cognitive load and verification fatigue. While tools like Claude accelerate product development and streamline workflows, they demand constant attention and complex decision-making, ...

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Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow

02 May 2026
46m
AI processed

Optimizing business operations through AI automation requires shifting from one-off prompts to building repeatable, efficient "skills" that leverage command-line interfaces (CLI) rather than resource-heavy Model Context Protocol (MCP) setups. By integrating tools like Google BigQuery or AWS CLI, businesses can create d...

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Why Your Amazon Dashboard Is Lying to You + Remotion & Voice Cloning Reality Check | Claude Sessions

01 May 2026
37m
AI processed

E-commerce data management requires a centralized "brain" rather than relying on direct, often inaccurate, dashboard connections to platforms like Amazon or TikTok. Building a robust data infrastructure using Supabase, pgvector, and n8n allows for a single source of truth across six core domains: orders, products, anal...

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Brand Design on a Budget: Google Stitch, Design Principles & Live Split Testing — Conversion Monthly

17 Apr 2026
55m
AI processed

Professional branding and high-converting visual design on Amazon are achievable for non-designers by leveraging AI tools like Google Stitch and Perplexity. Establishing a consistent brand identity requires mastering three fundamental principles: effective font pairings, structured grid layouts, and intentional color t...

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Amazon API Data Pipelines & AI Design Workflows — Broad Match Show

17 Apr 2026
45m
AI processed

Amazon sellers can significantly enhance operational efficiency and data-driven decision-making by integrating real-time Amazon API data into AWS databases for analysis via Claude Code. This technical workflow allows for automated, sophisticated insights into inventory, business reports, and advertising performance, by...

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Conversion Monthly: Microfiber Cloth Roll Listing Teardown with Anna | Main Image & Secondary Stack Testing

03 Apr 2026
48m
AI processed

The podcast episode centers on improving the Amazon listing for Anna's microfiber cleaning cloth roll. The panel identifies the main image as a critical area for improvement, noting it fails to convey the product's purpose and thickness. Testing reveals customers are drawn to colors and the perception of value through ...

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Claude Sessions: Amazon SP-API Setup & Building a 165-Feature Design System | Danny & Shubhash

03 Apr 2026
40m
AI processed

This podcast explores the integration of AI in Amazon businesses, focusing on both back-end data management and front-end design. Shubhash details how sellers can leverage Amazon's SP-API to directly access their data using Cloud Code, emphasizing the importance of understanding and utilizing this free resource to buil...

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Claude Sessions Week 3: AI Implementation for E-Commerce with Subash - Seller Sessions Podcast

04 Mar 2026
40m
AI processed

The podcast explores the integration of AI, specifically Claude, in e-commerce operations, addressing the common feeling of being overwhelmed by the rapid emergence of new AI tools. Subash from MatterSquare emphasizes mastering a single tool like Claude to meet most operational needs, highlighting the importance of doc...

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How to Optimize Fashion Listings on Amazon | Conversion Monthly

16 Feb 2026
48m
AI processed

The panel analyzes Adam Jagger's clothing brand, focusing on a knitwear product that underperformed after a recent relaunch. Matt shares shopper feedback revealing concerns about color inconsistencies and perceived cheapness in secondary images. Dorian suggests emulating Zara's photography style with low-angle, engagin...

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Broad Match: Amazon's Earnings, Prime Saturation, and Why Rufus Is the Bet They Have to Win

06 Feb 2026
40m
AI processed

The podcast analyzes Amazon's growth strategies and future direction, particularly focusing on the retail business. It suggests that Amazon's Prime user growth is maturing, with limited potential for further expansion in the US. The discussion covers the performance of Amazon's business units, noting the potential decl...

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Go With The Flow: Cowork Deep Dive - Skills, Guardrails, and Avoiding Disaster

30 Jan 2026
51m
AI processed

The podcast explores the capabilities, risks, and practical applications of Cowork, a new application inside of Claude Desktop, for business automation. Ritu shares a cautionary tale about Cowork deleting files due to the "RM-RF" command, emphasizing the need for guardrails like deny lists to prevent permanent data los...

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Conversion Monthly: 2026 Predictions - AI, Automation and The Future of Amazon Creatives

18 Jan 2026
38m
AI processed

The podcast explores predictions and strategies for optimizing e-commerce conversions in 2026, focusing on the impact of AI and automation. The panel discusses the shift towards agentic shopping behaviors and the importance of adapting conversion optimization strategies accordingly. A key theme is the increasing access...

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Broad Match Show: Adapting to Amazon's Evolving Landscape: Insights for 2026

09 Jan 2026
50m
AI processed

The podcast explores the evolving landscape of Amazon selling in 2026, focusing on the impact of AI and algorithm changes. It highlights the shift in Amazon's search functionality, particularly with the integration of Rufus, which personalizes search results and diminishes the control sellers have through traditional S...

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Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill

15 Dec 2025
1h 0m
AI processed

The podcast analyzes Aaron Graybill's beef tallow lotion product listing on Amazon, focusing on optimizing its visual appeal and marketing strategy. The discussion centers on differentiating the product from competitors by refining its brand image to align with a "clean beauty" aesthetic, moving away from a "farmer's m...

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