Force Management · Business

Revenue Builders

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.

Episodes

This Revenue Builders podcast episode interviews Patrick Ball, CRO of Crux, about optimizing customer engagement processes. The discussion centers on Ball's seven-step process, emphasizing the importance of early communication and shared checkpoints (like an External Data Assessment workshop and Business Value Assessm...