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Ben Gilbert and David Rosenthal · Business

Acquired

Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.

Episodes

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Home Depot

14 Sep 2026
3h 35m
AI processed

Home Depot transformed from a scrappy, warehouse-based hardware startup into a $350 billion retail powerhouse by fundamentally redefining the home improvement industry. Founded by retail visionaries, the company leveraged a unique warehouse model that bundled vast product selection with expert, trade-based customer ser...

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Disney: The Renaissance and the Empire

10 Aug 2026
4h 32m
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The Walt Disney Company’s evolution from a struggling animation studio in the 1980s to a global entertainment behemoth centers on the "flywheel" business model, where character-driven content fuels theme parks, consumer products, and recurring revenue. Michael Eisner and Frank Wells revitalized the company by leveragin...

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The Walt Disney Company

22 Jun 2026
4h 31m
AI processed

The Walt Disney Company’s evolution from a struggling Kansas City animation studio to a global entertainment powerhouse centers on the development of a unique "flywheel" business model. Walt Disney’s early failures, particularly the loss of Oswald the Lucky Rabbit, forced a pivot toward creating original, durable intel...

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Vanguard

18 May 2026
3h 48m
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Vanguard revolutionized the financial industry by pioneering the first retail index fund in 1975, fundamentally shifting wealth from Wall Street to individual investors. By adopting a unique mutual ownership structure, the firm operates at cost, eliminating the profit-seeking incentives that drive high fees in traditio...

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Ferrari

13 Apr 2026
3h 59m
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Ferrari operates as a paradoxical luxury powerhouse, maintaining mass cultural awareness while strictly limiting production to approximately 14,000 vehicles annually. This business model relies on a unique "pyramid" strategy, where the brand functions simultaneously as an exclusive luxury house and an inclusive sports ...

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Formula 1

02 Mar 2026
4h 29m
AI processed

Formula 1's history, business evolution, and future prospects are examined, beginning with its origins in European auto racing clubs and its transformation into a global sport. The narrative highlights key figures like Colin Chapman and Enzo Ferrari, and the pivotal role of Bernie Ecclestone in centralizing F1's commer...

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The NFL

27 Jan 2026
4h 8m
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The hosts revisit their original episode on the National Football League, updating it with changes since 2023. They trace the history of American football from its violent origins in English mob football to its rise as America's most valuable media property, highlighting the influence of college football, the formation...

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Rolex

03 Jan 2026
4h 51m
AI processed

This podcast episode delves into the history and business strategies of Rolex, tracing its journey from a small watch importing company to a global luxury brand. The hosts discuss Rolex's key innovations (Oyster waterproof case, Perpetual self-winding mechanism), its strategic partnerships, and its unique marketing ap...

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Costco

02 Jan 2026
2h 53m
AI processed

This podcast episode explores the success of Costco's business model and strategies. Costco's focus on providing extreme value and high-quality products at low prices has been key to their growth. They have 50 clever innovations that enhance the customer experience and set them apart from competitors. Costco's revenue ...

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10 Years of Acquired (with Michael Lewis)

15 Dec 2025
2h 37m
AI processed

In this special 10-year anniversary episode, Ben Gilbert and David Rosenthal of the "Acquired" podcast are joined by author Michael Lewis to dissect the podcast's success. Recorded in Google's first office, the discussion explores key lessons learned from companies they've covered, including the NFL, Berkshire Hathaway...

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Coca-Cola

24 Nov 2025
3h 53m
AI processed

In this episode of Acquired, Ben and David delve into the history of Coca-Cola, starting from its origins as a patent medicine created by John Pemberton, a Civil War veteran addicted to morphine, to its rise as a global brand. They discuss key figures like Asa Candler and Robert Woodruff, pivotal moments such as the bo...

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Trader Joe’s

27 Oct 2025
3h 17m
AI processed

In this episode of Acquired, Ben and David delve into the history, strategy, and success of Trader Joe's, exploring its origins as a 7-Eleven clone, its evolution into a unique grocery store chain, and its cult following. They discuss founder Joe Coulombe's vision, the company's strategic decisions, including private l...

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Google Part III: The AI Company

06 Oct 2025
3h 56m
AI processed

In this episode of Acquired, Ben Gilbert and David Rosenthal delve into the strategic challenges and historical context of Google's foray into artificial intelligence, framing Google as an AI company from its inception. They explore Google's early AI innovations, key acquisitions like DeepMind, and the rise of the Tran...

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Acquired Live at Radio City Music Hall (Presented by J.P. Morgan)

01 Oct 2025
1m
AI processed

The speaker announces the release of the full video version of their "Radio City Live" show, which features conversations with Jamie Dimon, Meredith Kopit Levien (CEO of the New York Times), Barry Diller, and Andrew Ross Sorkin, along with audience cameos. The production is described as a "concert film or a stand-up co...

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Google Part II: Alphabet

26 Aug 2025
4h 2m
AI processed

In this episode of Acquired, Ben and David delve into the story of Google, starting from its early days as a search engine to its evolution into a diverse technology conglomerate. They discuss Google's strategic moves, including the launch of Gmail, Maps, and Docs, and its acquisition of YouTube and DoubleClick, highli...

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The Jamie Dimon Interview

16 Jul 2025
1h 0m
AI processed

In this episode of Acquired, hosts Ben Gilbert and David Rosenthal interview Jamie Dimon, the CEO of JPMorgan Chase, about his career and the evolution of JPMorgan Chase into a financial powerhouse. The discussion begins with Dimon's unexpected firing from Citigroup and his subsequent move to turn around Bank One. Dimo...

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Google Part I: Origins of Search

30 Jun 2025
3h 29m
AI processed

In this episode of Acquired, Ben Gilbert and David Rosenthal delve into the early history of Google, exploring its origins as a research project at Stanford, the key innovations like PageRank and its distributed computing infrastructure, and the evolution of its business model. They discuss the challenges Google faced ...

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The Steve Ballmer Interview

02 Jun 2025
2h 48m
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In this episode of Acquired, Ben Gilbert and David Rosenthal interview Steve Ballmer, former CEO of Microsoft, to discuss his reflections on Microsoft's history, his tenure, and key strategic decisions. Ballmer shares insights on Microsoft's early relationship with IBM, the development of DOS, and the shift towards ent...

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Announcement: Acquired Live at Radio City Music Hall!

28 Apr 2025
4m
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This episode announces the Acquired Live podcast event, taking place at Radio City Music Hall in New York City on July 15th. Against the backdrop of the success of last year's San Francisco event featuring Mark Zuckerberg, the hosts, David and Ben, detail plans for an even larger-scale event in New York. More signifi...

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Epic Systems (MyChart)

21 Apr 2025
3h 46m
AI processed

This episode explores the remarkable success story of Epic Systems, a privately held healthcare software company. Against the backdrop of the evolving American healthcare landscape and the introduction of Medicare and Medicaid, the company's founder, Judy Faulkner, recognized the need for a comprehensive electronic hea...

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