10 Years of Acquired (with Michael Lewis)

In this special 10-year anniversary episode, Ben Gilbert and David Rosenthal of the "Acquired" podcast are joined by author Michael Lewis to dissect the podcast's success. Recorded in Google's first office, the discussion explores key lessons learned from companies they've covered, including the NFL, Berkshire Hathaway, and Sequoia Capital, and how these lessons have been applied to Acquired itself. They delve into their unique partnership, the importance of storytelling, the value of scarcity, and the terror of potentially disappointing their audience. The conversation also touches on their business model, advertising strategies, and the creative process behind each episode, highlighting the blend of rigorous research, improvisation, and a commitment to quality that sets Acquired apart.