The Andrew Faris Podcast

Your Subscription Discount Is Too Steep (With Drew Marconi)

Their Business Doubled But Their Supply Chain Wasn't Ready. So They Did This.

Rapid growth at Reformation Heritage Books, a legacy Christian publisher, necessitated a complete overhaul of its supply chain to prevent stockouts and manage surging demand. By partnering with Move Supply Chain, the company implemented a rigorous inventory segmentation strategy, categorizing titles into A, B, and C ti...

Lessons From Managing Kim Kardashian's Brand On TikTok Shop — JT Sarafa

TikTok Shop success for celebrity-backed and consumer brands relies on clear, simple messaging and high-quality products rather than complex marketing gimmicks. Leveraging a celebrity’s name as a hook in affiliate-generated content often outperforms direct celebrity participation, as it feels more socially native. Bran...

Are There Universal Playbooks In Ecommerce? With Patrick Coddou

Scaling an agency requires balancing repeatable operational systems with the unique, individual needs of diverse brands. While agency sales pitches often promise bespoke, high-touch service, the reality of growth necessitates standardized methodologies that can be applied across different categories, such as supplement...

Taylor Holiday: There Is No Defensible CAC In Supplements

How To Run Manual Bids During A Sale (Without Losing Money)

These CRO Tests Win 90% Of The Time. Go Do Them Right Now.

You Should Be Spending Ad Dollars On Existing Customers. Here's Why (And How).

Why We Say No To Clients Who Want To Pay Us (With Patrick Coddou)

New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads - Olivia Kory

Incremental attribution on Meta Ads has evolved from a flawed experimental tool into a high-performing strategy that now frequently outperforms standard attribution, particularly for direct-to-consumer brands. Meta’s machine learning models, trained on millions of free conversion lift studies, have reached a level of m...

Do Cost Caps Work? Taylor Holiday Brings $1.4B Of Data

Where AI Is Actually Making Money In Ecommerce – Mehtab Bhogal

My Framework For Finding The Best Opportunity In Your Ecom Business

Breaking Down The Landing Page That Doubled Our Ad Spend

Landing pages function best as extensions of a specific ad message rather than standalone magical solutions. By aligning landing page content with a targeted persona—such as the "College Safety Bundle" created for students—marketers achieve higher message congruence and unlock significant ad spend. This strategy moves ...

The Biggest Change To My Media Buying Strategy In Years

Incremental attribution represents a fundamental shift in Meta ad strategy, moving away from flawed click-based proxies toward machine learning models that identify causal, incremental purchases. While traditional click-based optimization—such as 7-day click windows—previously served as a standard, Meta’s recent reclas...

Building In Public: Patrick & I Try To Figure Out What Service To Add Next.

AJF Growth is evaluating its strategic direction halfway through the year, balancing high client demand against the potential for new service offerings like TikTok Shop management or in-house content production. While the agency remains on track for its revenue and profit goals, leadership is debating whether to expand...

Breaking Down Grüns' Offer Building Strategy With Their Team

Gift-with-purchase (GWP) funnels serve as a strategic alternative to aggressive first-order discounting, allowing brands to maintain healthy margins while avoiding subscription renewal sticker shock. By offering complementary products that align with specific customer personas and usage habits, brands can drive higher ...

The Complete Guide To Customer Research For Meta Ads Creative (With Alex Cooper)

Effective Meta ad performance relies on shifting from broad demographic targeting to hyper-specific, persona-based messaging derived from deep customer research. By analyzing voice-of-customer data—such as reviews, comments, and support tickets—advertisers can identify "five Fs": fears, failures, fantasies, false solut...

He Sold $700,000 Worth Of Pretzels On TikTok Shop In One Month. Here's How You Can Too.

Scaling a brand on TikTok Shop requires a strategic approach to offers, content, and affiliate management to build sustainable sales velocity. Lowering the barrier to entry through variety packs and steep initial discounts is essential for discovery, as these tactics generate the initial traction needed to trigger the ...

How To Fix The Most Common Bid Cap & Cost Cap Mistake I See

Manual bid and cost caps in Meta ads often fail because they ignore product Average Order Value (AOV), causing algorithms to disproportionately favor lower-priced items that are easier to convert. This misalignment results in wasted spend on low-margin products while starving higher-value inventory of necessary traffic...