Building In Public: Patrick & I Try To Figure Out What Service To Add Next.

AJF Growth is evaluating its strategic direction halfway through the year, balancing high client demand against the potential for new service offerings like TikTok Shop management or in-house content production. While the agency remains on track for its revenue and profit goals, leadership is debating whether to expand into production or deepen their existing focus on meta ads, creative strategy, and landing page optimization. The core challenge involves managing high-friction processes, such as creator sourcing and asset delivery, without overextending operational capacity. Ultimately, the priority remains refining the current service model and investing in product quality rather than chasing rapid, chaotic growth. By focusing on world-class execution of existing services and empowering a dedicated leader to champion these programs, the agency aims to build a sustainable foundation for future scalability while maintaining operational health.