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EMARKETER · Business

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes

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X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers

27 May 2025
21m
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Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers

23 May 2025
20m
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Measurement and ROI in Commerce Media | Behind the Numbers Special Edition

22 May 2025
30m
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Will Tariffs Make Secondhand the First Choice? | Reimagining Retail

21 May 2025
19m
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Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition

20 May 2025
32m
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TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers

19 May 2025
26m
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Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition

17 May 2025
45m
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Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers

16 May 2025
29m
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Can GenAI actually change how people shop? | Reimagining Retail

14 May 2025
18m
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The Consumer Debt Elephant in the Room | The Banking & Payments Show

13 May 2025
19m
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Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the Numbers

12 May 2025
27m
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The Art of the Perfect Checkout Offer with Rokt | Behind the Numbers

09 May 2025
28m
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Price Wars: Attack of the Private Labels | Reimagining Retail

07 May 2025
24m
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Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers

05 May 2025
25m
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How Recession-Proof is Netflix? | Behind the Numbers

02 May 2025
26m
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The Unofficial Most Interesting Retailers List (April) | Reimagining Retail

30 Apr 2025
29m
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Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

28 Apr 2025
32m
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What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers

25 Apr 2025
26m
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Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics

23 Apr 2025
22m
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Behind the Numbers: Tik-Tok: The Latest on Trump’s Extension and Deal Talks

21 Apr 2025
24m
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