On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-btn-x-trending-again-what-s-likelihood-of-comeback

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X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers