Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18 Creator of PSM & 3:2:2 Method Founder: Disrupter School Partner: Underoutfit Investor: Obvi
This podcast episode provides an in-depth exploration of the Facebook Ads MBA Program, emphasizing the importance of understanding ROI, optimizing ad spending, and creative testing to drive business success. By integrating comprehensive documentation, transparency, and a strategic 90-day plan, entrepreneurs are equippe...
This podcast episode explores the challenges of using conversion campaigns on Facebook for high ticket offers and offers alternative strategies for leveraging Facebook's capabilities. It emphasizes the importance of focusing on metrics related to sales and understanding the unit economics of each conversion event. The ...
This podcast episode explores the power of Facebook Ads in scaling businesses and maximizing revenue in 2024. It delves into the 3-2-2 method, providing listeners with a comprehensive approach to creating, testing, and optimizing ad campaigns. The episode offers a live demonstration of ad building and a step-by-step gu...
This podcast episode centers around the concept of creating numerous videos quickly and cost-effectively for distribution on various platforms. The speaker, Charlie, emphasizes the importance of providing valuable content and outlines a method for producing over 1,000 videos in 30 minutes or less, for less than $100 pe...
This podcast episode provides a comprehensive guide on how to use ChatGPT to create effective Facebook ad copy and headlines. It emphasizes the importance of being specific in your instructions to ChatGPT and using a proven landing page as the basis for your ad copy. The episode walks you through a step-by-step demonst...
This podcast episode shares the personal journey and actionable insights of a business owner who achieved significant success in a short period. Key takeaways include the importance of outsourcing tasks to experts, hiring a strong team, and implementing strategic moves to scale a business. The speaker emphasizes the va...
This podcast episode explores a three-step process to earn seven figures as a media buyer. The first step involves crafting a progressive pricing model to increase income without sacrificing workload. Secondly, media buyers should adopt a "maturing contracts" approach, gradually increasing rates over time to enhance ea...
This podcast episode highlights key changes in Facebook advertising, emphasizing the importance of engaging content and profitability. The discussion explores strategies for sustainable growth, including acquiring future cash flow and optimizing ad campaigns for maximum ROI. It also stresses the significance of underst...
This podcast episode encompasses the critical aspects of designing visually appealing and thumb-stopping ads, the effectiveness of organic content, Hopper's innovative advertising strategy, the importance of a holistic approach encompassing the entire customer journey, and the benefits of creating repeatable yet divers...
This podcast episode dives deep into the intricacies of Facebook advertising, emphasizing the significance of account simplicity, identifying key business objectives, and centralizing spend and data. The discussion highlights the importance of creating engaging content that resonates with the platform's algorithm and c...
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