Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18 Creator of PSM & 3:2:2 Method Founder: Disrupter School Partner: Underoutfit Investor: Obvi
This podcast episode emphasizes the significance of sustainable growth and high-value data in scaling online marketing. It challenges the sole reliance on metrics like ROAS and MER, encouraging a comprehensive understanding of all marketing channels and their impact on business growth. The strategies discussed include ...
This podcast episode discusses the predicted trends and strategies in digital marketing for 2024, emphasizing the importance of adapting to changes and embracing simple yet effective business principles.
This episode introduces PSM (Profitable Scaling Margin) as a more reliable indicator of business success than ROAS (Return on Ad Spend). PSM considers LTV (Lifetime Value), CPA (Customer Acquisition Cost), COGS (Cost of Goods Sold), and the number of purchases. The key to sustainable business growth is to focus on PSM,...
Follow this podcast in Podwise
Sign in to get AI summaries, transcripts and mind maps for any episode, including new ones.
