Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
In this podcast episode, Lekha Vyas shares her entrepreneurial journey as the founder of ELVY Lab, a men's skincare brand. She explores her motivations, which are deeply connected to the changing demands of the men's grooming market and the importance of mental health. Lekha stresses the necessity of validating product...
In this podcast episode, host Brian Roisentul chats with William Gassner, a veteran founder and e-commerce expert, about influencer marketing. They suggest a shift away from celebrity endorsements toward the more effective use of micro-influencers, known for their higher engagement and authenticity. The conversation em...
In this podcast episode, Nik Hall, founder of Vitafive, shares his inspiring journey of growing a supplement brand into a multi-eight-figure success through direct-to-consumer strategies and retail expansion. He highlights the importance of transparency and swift communication in agency-client partnerships, cautions ag...
This podcast episode features an insightful discussion with Tommy McCole, co-founder of Major League Socks, who shares the company's innovative journey from inception to its future expansion plans. Through engaging anecdotes and strategic insights, Tommy emphasizes the significance of quality customer interactions, eff...
This podcast episode centers on the founders of FTL Bags, Ryan Lane and Xander Chase, who attribute their entrepreneurial success to the power of lifelong friendship and strategic business decisions. They share insights on identifying market needs, the significance of offline sales, and the importance of founders' narr...
This podcast episode navigates the multifaceted landscape of e-commerce, highlighting the unique challenges and opportunities for brands in the current environment shaped by the pandemic and technological changes. Caleb shares valuable insights on ideation, product development, and market validation, emphasizing the im...
This podcast episode features Bob Verlaat, a successful entrepreneur who shares invaluable lessons learned from building multiple direct-to-consumer brands, including Dore and Rose and Hears. Bob emphasizes the importance of continuous learning, effective customer acquisition strategies in a changing advertising landsc...
This podcast episode dives into the inspiring journey of Vicky and Charisse, co-founders of Dapper Boi, as they balance their personal and professional lives while addressing the urgent need for inclusive clothing options. Through open communication, community-building initiatives, and innovative marketing strategies, ...
This podcast episode delves into the multifaceted strategies employed by Crown Affair, highlighting the intricate challenges of attribution in customer journeys, the necessity of a robust team, and the delicate balance between retail partnerships and direct-to-consumer efforts. Through insightful discussions about infl...
This podcast episode explores career transitions, startup experiences, and the fascination with consumer goods. The speaker discusses their journey as a sales and marketing professional in a software startup and their desire to create their own product. They emphasize the importance of understanding the complexity behi...
This podcast episode explores the journey of Little Saints, a company that creates non-alcoholic beverages using functional mushrooms instead of alcohol. The founder, Megan Klein, shares her challenges in launching the company and highlights the transformation and growth of Little Saints. The episode also emphasizes th...
This podcast episode explores the importance of customer experience, producing long-form content, company culture, customer acquisition and retention, sharing ideas, gathering customer feedback, advertising platforms, sustainable fashion, and mentorship in the retail industry. The speakers discuss the strategies employ...
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