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WaitWhat · Business

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

Episodes

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Is Dude Perfect the next Disney?

12 Jun 2025
32m
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In this episode of Masters of Scale, host Jeff Berman interviews Andrew Yaffe, the CEO of Dude Perfect, to explore how the YouTube channel transformed into a major media empire. Yaffe discusses his transition from a top executive at the NBA to leading Dude Perfect, highlighting the company's growth, revenue streams, an...

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Trump’s impact on crypto future and your portfolio, with Unchained’s Laura Shin

10 Jun 2025
28m
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In this episode of Rapid Response, Bob Safian interviews Laura Shin, a crypto expert and host of the podcast Unchained, to discuss the evolving landscape of cryptocurrency under the Trump administration. Shin provides a no-hype overview of the current state of crypto, highlighting the administration's embrace of crypto...

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Simon Sinek: How to identify great leaders & find your why

05 Jun 2025
36m
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In this episode of Masters of Scale, Reid Hoffman interviews Simon Sinek, author of "Start With Why," about finding purpose in business and life. They discuss the balance between mission and financial incentives, the importance of "why" in appealing to early adopters, and the distinction between mercenaries and mission...

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Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game

03 Jun 2025
35m
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In this episode of Rapid Response, Bob Safian interviews Sarah Spain, a sports journalist, ESPN host, and author, about various topics in the sports business. They discuss the WNBA's growth and the impact of stars like Caitlin Clark, the marketing challenges faced by the NWSL, and the potential toxicity that could aris...

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Pioneers of AI: Reid Hoffman on AI’s environmental risks and rewards

31 May 2025
35m
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In this episode of Pioneers of AI, Rana el Kaliouby interviews Reid Hoffman about the intersection of AI and environmental sustainability. They discuss concerns about AI's energy consumption and explore how AI can be part of the solution to climate change. Hoffman highlights the commitments of hyperscalers to green ene...

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Why great storytellers thrive in business, with Trilith Studios CEO Frank Patterson

29 May 2025
28m
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In this episode of Masters of Scale, Jeff Berman interviews Frank Patterson, CEO of Trilith Studios, about building a creative ecosystem for storytellers in Georgia. Patterson discusses his early life, his journey into the film industry, and the vision behind Trilith Studios, which aims to provide everything storytelle...

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OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

27 May 2025
29m
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In this episode of Rapid Response, host Bob Safian interviews Ben Goodwin, co-founder and CEO of OLIPOP, a functional soda brand. Goodwin discusses his role as the company's formulator, the evolution of the soda industry, and the health benefits of OLIPOP. He addresses competition from major players like PepsiCo and Co...

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Esther Perel: Build better relationships at work

22 May 2025
33m
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In this episode of Masters of Scale, host Jeff Berman interviews relationship expert Esther Perel about applying relationship principles to the workplace, especially in remote and technologically advanced environments. They discuss the blurring lines between personal and professional spheres, the importance of relation...

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The enterprise AI revolution is underway, with Box’s Aaron Levie

20 May 2025
33m
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In this episode of Rapid Response, Bob Safian interviews Aaron Levie, CEO of Box, about the rapid advancements and business impact of AI, particularly AI agents. Levie expresses his strong belief in AI's current and future potential, highlighting examples of companies experiencing rapid growth due to AI integration and...

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Why we keep failing to eradicate this disease

15 May 2025
30m
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This episode explores the challenges of eradicating tuberculosis (TB), a curable disease that still causes over a million deaths annually, featuring author John Green, who discusses his book "Everything is Tuberculosis." Green highlights the disparity between the existence of a cure and its accessibility, particularly ...

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The one trait every leader needs today, with General Stanley McChrystal

13 May 2025
28m
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This episode explores the erosion of character in society and its implications for leadership, business, and national security, featuring General Stanley McChrystal. McChrystal argues that a crisis of character exists, advocating for a national conversation to demand integrity from ourselves and leaders, defining chara...

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Replay: Banishing burnout, with Arianna Huffington

10 May 2025
37m
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This episode explores the critical importance of well-being and rejuvenation for entrepreneurs, challenging the notion that relentless work pace is the only path to success. Arianna Huffington shares her personal experience with burnout while scaling the Huffington Post, which led her to create Thrive Global, a company...

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Replay: Bill Gates is ending his foundation — here’s how it began

09 May 2025
41m
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This episode explores how Bill Gates and the Bill and Melinda Gates Foundation have worked to accelerate historical inflection points in global health and sanitation. Reid Hoffman opens by highlighting the Foundation's audacious goal to reinvent the toilet, addressing sanitation challenges in developing countries. Agai...

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How this first-time founder landed a $630 million exit

08 May 2025
30m
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This episode explores Ju Rhyu's journey of launching and scaling Hero Cosmetics, highlighting key decisions and inflection points. Rhyu recounts her initial hesitation to launch the company despite having a product, manufacturer, and packaging ready, and how finding co-founders provided the necessary support. The discu...

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Musk and DOGE: Inside 100 days of chaos, with WIRED’s Global Editorial Director Katie Drummond

06 May 2025
37m
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This episode explores the potential risks and implications of Elon Musk's Department of Government Efficiency (DOGE) within the Trump administration, as analyzed by Katie Drummond, Global Editorial Director of WIRED. Drummond highlights the administration's intention to undermine journalistic entities like NPR and PBS,...

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Disrupting healthcare job hunting, with Incredible Health’s Dr. Iman Abuzeid

01 May 2025
31m
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This episode explores the journey of Dr. Iman Abuzeid, founder of Incredible Health, a healthcare job marketplace, focusing on her strategic approach to scaling the company. Against the backdrop of her initial startup failure, she emphasizes the importance of customer-centricity, highlighting how listening to nurses' ...

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Marc Lore wants an AI superapp to plan all your meals

29 Apr 2025
26m
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This episode explores the transformative potential of AI in the food industry and its impact on personal health and business strategies, featuring an interview with Marc Lore, founder and CEO of Wonder. Against the backdrop of Wonder's recent acquisition of Grubhub and other companies, Lore details his vision for a "s...

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Replay: Frustration is your friend, with Adi Tatarko

24 Apr 2025
34m
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This episode explores the entrepreneurial concept of leveraging frustration as a catalyst for innovation and scaling a business. Against the backdrop of Reid Hoffman's interview with Adi Tatarko, co-founder of Houzz, the discussion centers on how Adi and her husband's frustrating home renovation experience led them to...

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From warzones to boardrooms: José Andrés on leadership learned in the kitchen

22 Apr 2025
32m
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This episode explores the life lessons and leadership principles of renowned chef José Andrés, drawing parallels between his culinary experiences and his humanitarian work with World Central Kitchen. Against the backdrop of his new book, "Change the Recipe," Andrés shares anecdotes illustrating adaptability and the im...

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Why happier vets mean healthier pets, with Modern Animal CEO Steven Eidelman

17 Apr 2025
34m
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This episode explores the challenges and innovations within the veterinary care industry, featuring Steven Eidelman, CEO and co-founder of Modern Animal. Against the backdrop of his personal journey from a traditional consulting career to entrepreneurship, Eidelman highlights the broken veterinary care delivery system...

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