Is Dude Perfect the next Disney?

In this episode of Masters of Scale, host Jeff Berman interviews Andrew Yaffe, the CEO of Dude Perfect, to explore how the YouTube channel transformed into a major media empire. Yaffe discusses his transition from a top executive at the NBA to leading Dude Perfect, highlighting the company's growth, revenue streams, and its strategy of building a vertically integrated business. He shares insights into maintaining the brand's culture, engaging with a younger audience, and the long-term vision for Dude Perfect, drawing parallels with Disney's approach to brand loyalty and expansion, including the potential for a Dude Perfect theme park.