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WaitWhat · Business

Rapid Response

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

Episodes

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REI’s secrets to sustaining a beloved brand and touching grass

20 Oct 2026
28m
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You’re a media company now. Whether you know it or not.

16 Oct 2026
19m
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The AI race to save American science and reshape medicine forever

13 Oct 2026
27m
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Airbnb’s bet on an IRL future, with Brian Chesky

09 Oct 2026
32m
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Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on the lawsuits and the long game

06 Oct 2026
34m
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Meet Tilly Norwood and her creator: AI "actor," death threats, and new Hollywood

02 Oct 2026
29m
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Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

29 Sep 2026
27m
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Chobani & Patagonia CEOs break down where values meet profit

25 Sep 2026
27m
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Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)

22 Sep 2026
26m
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Pioneers of AI: The deep AI shifts that will reshape our lives

19 Sep 2026
38m
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Stop creating businesses. Buy one instead, with Codie Sanchez

18 Sep 2026
33m
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Let’s Kill Sh*t: Axios CEO on simplifying your work-life in the AI era

15 Sep 2026
32m
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On's 16-year overnight success: Zendaya, Federer, and outrunning competition

11 Sep 2026
27m
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NFL Kickoff: the science gets more damning, but the money keeps growing

08 Sep 2026
25m
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Masters of Scale: Always be the challenger, with Savannah Bananas founder Jesse Cole

04 Sep 2026
28m
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When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz

01 Sep 2026
29m
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Chicago Fed President on inflation, recession, and Trump’s attacks

27 Aug 2026
35m
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Ford's Jim Farley on beating China, and the storm nobody sees coming

25 Aug 2026
28m
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How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing

21 Aug 2026
29m
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What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown

18 Aug 2026
30m
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